Ad Fraud stories
Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.
Trust remains thin in programmatic curation, with 60% of buyers unsure what they pay for it and 81% citing weak performance.
The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.
Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.
Younger adults are now more likely to lose money to fraud as scams spread across texts, calls, social ads and messaging apps.
Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.
Cloaking drove 68.1% of account suspensions in the quarter, showing how fraudsters are hiding banned ads from moderators on the platform.
Advertisers will get a clearer view of where streaming ads appear, as IAS ties together content and quality data across major CTV platforms.
The tactic is leaving carriers with revenue losses and customers with unexpected international text charges disguised as routine human checks.
The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
Advertisers can now assess TikTok search, commerce and Lite placements for brand safety and viewability as IAS widens its measurement coverage globally.
Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.
Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.
Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.
Hijacked Google Ads accounts are serving bogus installers that trick Mac users into running MacSync stealer via fake Evernote guides.
Only 41% of UK consumers feel able to spot AI-written content, leaving sports fan communities exposed to misleading posts and fake quotes.
Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.
AI-powered deepfakes and targeted malware ads are fuelling a new wave of scams, leaving UK small firms dangerously exposed online.
CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.
