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Marketing Automation stories
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Shopify, Klaviyo deepen tie-up for global eCommerce
Yesterday
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crm
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digital transformation
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cx
Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
CData boosts Connect AI with secure MCP agent tools
Yesterday
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virtualisation
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devops
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data analytics
CData upgrades Connect AI with managed MCP tools, tightening data access, identity controls and live connectivity for enterprise agents.
AI startup Mega raises USD $11.5m to rival ad agencies
Yesterday
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saas
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data analytics
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martech
AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.
Wise predicts agentic AI shift in business by 2026
2 days ago
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uc
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data protection
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data analytics
Wise forecasts that by 2026 agentic AI will run core business tasks, pushing firms to embed tools, tighten oversight and rethink outsourcing.
Global Day of Unplugging pushes brands to cut noise
Last week
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Dell email mixes payment-style header with promos
Last week
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
Trust, transformation and the women leading modern client partnerships
Last week
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crm
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
LiveRamp unveils AI agents for data-driven marketing
Last week
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
US small firms turn to AI tools to cut operating costs
Last week
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crm
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data analytics
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digital transformation
US small firms are leaning on AI to slash admin costs and free staff for higher-value work, avoiding deeper headcount cuts for now.
Typeface unveils AI engine for governed marketing at scale
Last week
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devops
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martech
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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
Levanta unifies creator & affiliate tools for Shopify
Last week
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martech
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commerce systems
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cdp
Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.
How intentional AI adoption is reshaping marketing and sales in tech
Last week
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digital transformation
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cx
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martech
Deliberate AI adoption is transforming tech marketing and sales, with women leaders driving cultural shifts that unlock new performance gains.
Infobip unveils AgentOS to power AI-first customer service
Last month
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uc
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data analytics
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digital transformation
Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
Sinch unveils AI agent tools for customer engagement
Last month
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uc
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data protection
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digital transformation
Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
Kentico reveals Site of the Year 2025 award winners
Last month
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saas
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edutech
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manufacturing
Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.
AXL & PUSH launch STRATIS agentic AI for marketers
Last month
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data analytics
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martech
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risk & compliance
AXL and PUSH Media launch STRATIS, an agentic AI “OS” giving marketers a unified, human-governed hub for real-time decisions across channels.
Google & Klaviyo deepen AI pact for agentic commerce
Last month
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
Marketers lag on AI tools amid data & trust concerns
Last month
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
Treasure Data unveils AI-powered command line tool
Last month
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devops
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data analytics
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digital transformation
Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.
SAP rebrands Emarsys as Engagement Cloud for AI CX
Last month
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saas
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digital transformation
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cx
SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.