Boomi named exemplary vendor for data integration & MDM in 2025
Boomi has been named an Exemplary Vendor in the ISG Buyers Guide for both Data Integration and Master Data Management for 2025.
The distinction follows independent assessments by ISG Software Research, part of Information Services Group, which evaluated software providers on multiple criteria relevant to enterprise technology buyers.
ISG recognition
Boomi was recognised as a Leader across several evaluation areas, including Product Experience, Capability, Customer Experience, and Validation. According to ISG Software Research, Boomi's strengths include its ability to deliver real-time, AI-powered integration pipelines and a platform for unifying disparate data types beyond traditional batch ETL (extract, transform, and load) processes. The company's commitment to transparent ROI frameworks and full lifecycle support was also cited as a differentiating factor among market competitors.
Market context
The ISG Buyer's Guide assessments are widely used by organisations seeking suitable software solutions for data integration and master data management. Boomi's position as an Exemplary Vendor in both categories places it among a small set of providers rated highly for product capability, validation, and customer experience in the 2025 reports.
One highlight from ISG Software Research is Boomi's ability to manage multi-domain master data, supporting the unification of customer, product, supplier, and asset data. This was identified as one of the platform's key differentiators in a market where tackling fragmented systems and ensuring data reliability are major challenges for enterprise buyers.
Customer validation
Boomi's placement in the guides stems in part from validation by existing enterprise customers, reflecting broader trends as companies seek to establish foundations for real-time, trustworthy data to support automation and artificial intelligence strategies.
Mani Gill, VP of Product for AI & Data at Boomi, said:
"Boomi's recognition as an Exemplary Vendor across both data integration and master data management is a clear reflection of the trust our platform enables. With the rise of Agentic AI, enterprises can no longer afford disjointed data or slow integration processes. Boomi helps organizations build a foundation of real-time, trusted data, turning AI strategy into AI execution."
The company noted that with over 25,000 customers worldwide, its agentic approach to integration and automation aims to provide a scalable, secure platform for both application and data management, along with API and AI agent support.
Platform capabilities
ISG Software Research ranked Boomi as a Leader for its enterprise-grade capabilities, validation focus, and customer satisfaction. Boomi's platform was noted not only for its real-time integration services but also for the transparency provided around return on investment.
The evaluation process also highlighted Boomi's ability to automate data flows, support advanced lifecycle management, and provide organisations with tools to enable scalable automation driven by trustworthy data. The vendor's multi-domain master data management offering, which supports the consolidation of data for customers, products, suppliers, and assets, was described as a strategic feature for organisations grappling with siloed, complex data environments.
Market impact
According to the Buyers Guides, the need for unified, AI-ready platforms has become critical as organisations seek to modernise integration and data management to accelerate business outcomes. Boomi's recognition in both data integration and MDM highlights ongoing demand for such capabilities, particularly as companies invest in automation and digital transformation initiatives.
The ISG Buyers Guide for Data Integration and the ISG Buyers Guide for Master Data Management are based on independent software research, evaluating vendors against a series of benchmarks relevant to solution capability and real-world customer validation.
