AI search puts Gartner's 2027 PR budget forecast to the test
16 minutes agoAs AI search shifts where audiences look for answers, Gartner’s forecast of doubled PR spending by 2027 remains unproven by citation data.
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Our Editorial Team
Every story is shaped by real people: journalists, editors and contributors.
Sofiah Nichole Salivio
News Editor
Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.
Anthony Caruana
Interview Editor
Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.
David Shilovsky
Interview Editor
David joins us from a primarly sports reporting background, but has a keen interest across all facets of technology, especially any Apple product, the latest in OLED televisions and gaming consoles. He brings significant editorial experience to the role, with various digital and print publications on his CV. In his spare time, David enjoys watching or playing sport, playing video games and checking out live music.
Donovan Jackson
Interview Editor
Fascinated by the technology industry after a visit to a Computer Faire in 1998, Donovan Jackson first worked as a public relations consultant for enterprise software and hardware distribution companies in 2000, then as a journalist for IDG-affiliated channel and trade publications, and as a producer of commercial content as an agency owner through the 2000s and 2010s. He has served as ITBrief editor in the last days of the printed magazine, and has a long association with TechDay as a contributor to special projects. Donovan has wide interests spanning technology, philosophy, bicycles, literature, psychology, motorcycles, travel, geography, history, general knowledge, and various combinations of these and other subjects.
Jake MacAndrew
Interview Editor
Jake MacAndrew started off writing breaking news hits in his early days as a journalist. Since those late nights on the pulse for local breakthroughs, he has written stories on many topics, from cybersecurity education in Ukraine to the investment potential of fine wines. With each story Jake writes, no matter the topic, in-depth and accurate reporting is key.
Joseph Gabriel Lagonsin
News Editor
A passionate gamer with a strong love for manga, webtoons, and binge-worthy series. With one year of professional experience in editing and publishing, bringing a sharp editorial eye and a deep appreciation for storytelling, focusing on creating and refining content that connects with modern audiences.
Analyst Insights
Industry research and analysis from leading firms.
AI search puts Gartner's 2027 PR budget forecast to the test
As AI search shifts where audiences look for answers, Gartner’s forecast of doubled PR spending by 2027 remains unproven by citation data.
Today
Oracle pledges USD $1 billion to partner ecosystem
The move aims to widen partner sales, support and cloud migration work as Oracle tries to deepen links with customers through its marketplace.
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