Dreeze launches cloud recovery platform with USD $33 million

Dreeze has emerged from stealth with USD $33 million in seed funding and has launched its cloud recovery platform. The round was led by Norwest and Bessemer Venture Partners.

Its Application Revival platform is designed to restore full cloud applications, rather than only recovering data after an outage or cyberattack. It is launching in general availability for Amazon Web Services, while a Microsoft Azure version is in early access.

Dreeze was founded by Avi Raichel and brothers Ziv and Oded Kedem, who previously built backup and recovery businesses Kashya and Zerto. According to the company, Kashya was sold to EMC for a reported USD $153 million and Zerto was acquired by HPE for about USD $374 million.

The startup has 70 employees across Israel and the United States. It says the product was developed with input from five Fortune 100 companies and 15 Fortune 500 companies in banking, insurance, healthcare and transportation.

Recovery focus

Dreeze is targeting what it describes as the gap between recovering stored data and restoring a working business application. In cloud environments, applications often depend on infrastructure settings, identities, keys, secrets and service connections, which can complicate recovery even when backed-up data is intact.

Its software maps application dependencies, protects the supporting resources needed to run them, generates a recovery plan and lets organisations test that plan in advance. The platform stores backups in an immutable, air-gapped vault and can replicate them across regions.

Jeremy Miller, Founder and Chief Executive Officer of Coravant, described the issue the product is designed to address.

"Our customers have moved production workloads into the public cloud, and most of them can back up that data without much trouble. Recovery is what worries them: getting a whole application running again, with every dependency in the right order," said Jeremy Miller, Founder and Chief Executive Officer of Coravant.

"Dreeze was built around that problem, which is why we wanted to work with them from the start," Miller said.

Founders return

The launch marks a third venture for the Kedem brothers in the recovery software market. Their earlier companies focused on data protection and disaster recovery, while Dreeze is aimed at the added complexity of cloud-native systems.

Ziv Kedem, Co-Founder and Chief Executive Officer of Dreeze, said the company was formed around the idea that businesses need to plan to restore whole applications rather than treat backup as the finish line.

"Companies have spent years getting better at backing up data, but getting the data back doesn't mean the business is back," said Ziv Kedem, Co-Founder and Chief Executive Officer of Dreeze. "With cyber threats increasing and AI introducing new risks, enterprises need to assume that critical applications will go down. We started Dreeze because recovery needs to go further. Our goal is to make Application Revival the new standard, so companies know they have a proven path to bring their applications back when something goes wrong."

Norwest General Partner Dror Nahumi said the founding team had spent decades working on recovery technology.

"At Kashya, Zerto and now at Dreeze, Ziv, Oded and Avi have spent decades together building recovery technology that enterprises rely on. They know first-hand how the market needs to evolve," said Dror Nahumi, General Partner at Norwest. "As cloud environments grow more complex and the cost of downtime rises, enterprises need a better way to prepare for failure. Few teams understand the recovery problem as deeply as this one."

Market context

Cloud backup has become a standard part of enterprise technology operations, but full service restoration can still be slow when applications rely on multiple interdependent systems. That challenge has grown as companies have moved production workloads into public cloud environments and added more software layers, access controls and automated connections.

Dreeze plans to use the funding to expand product development and grow its sales and marketing teams. It is entering a market where cyber resilience and business continuity remain high priorities for large organisations facing rising operational and security risks.

Dreeze for AWS is generally available, and Dreeze for Microsoft Azure is in early access.