Everpure wins second top-five hyperscaler storage deal

Everpure has signed a design win and supply agreement with a second top-five hyperscaler, extending its presence in the hyperscale storage market.

The customer was not identified, but Everpure said its technology is now set to be used in two of the world's largest infrastructure environments. The latest agreement follows an earlier hyperscaler design win disclosed in late 2024.

The deal signals a deeper push by Everpure into the market for large-scale cloud and infrastructure operators, where storage suppliers compete on cost, density and operational efficiency. Hyperscalers run vast data centre estates and typically require standardised systems that can be deployed across different storage layers.

Everpure said the agreement validates the use of its DirectFlash technology for hyperscale workloads. It described the product as a software-based flash storage architecture designed to support a unified approach across multiple performance tiers in large storage environments.

That focus matters as cloud groups face mounting pressure to use data centre space and electricity more efficiently. Operators are also trying to free up rack capacity and power budgets for artificial intelligence systems and other compute-heavy applications, making storage infrastructure a more visible part of broader capital allocation decisions.

Everpure did not disclose financial terms, but said the design win is expected to become a significant contributor to revenue from fiscal 2028 and beyond. That points to a long deployment cycle typical of large infrastructure contracts, where product qualification, integration and rollout can take several years.

The deal also signals how established enterprise storage suppliers are trying to break into a market long shaped by custom designs and intense pricing pressure. Winning business from hyperscalers can provide scale and credibility, but it can also test a vendor's ability to deliver products in large volumes while meeting strict cost and support requirements.

Market push

Everpure has framed the agreement as part of an effort to expand into what it called a newly addressable hyperscale market. Its existing business has been better known in enterprise data storage, but demand tied to large cloud operators and AI-related infrastructure is drawing more suppliers into adjacent segments.

Competition in storage has sharpened as data centre operators revisit the balance between performance, energy use and physical footprint. Suppliers are increasingly expected to show not only faster systems, but also lower operating costs and more efficient use of power and rack space.

For Everpure, the reference to two top-five hyperscalers is likely to be closely watched by investors and rivals alike, even without naming the second customer. Large cloud operators rarely commit to new storage architectures at scale without lengthy technical and commercial evaluation, making design wins an important sign of acceptance.

A design win does not necessarily translate quickly into material sales, and infrastructure buyers can phase orders over long periods or deploy smaller volumes than initially anticipated. Even so, the agreement gives Everpure another foothold in a part of the market that can shape supplier reputations far beyond the direct revenue involved.

The company linked the latest deal to economic, operational and performance considerations in very large storage estates. It also argued that its approach can support a consistent architecture across storage hierarchies, a point that may appeal to operators trying to simplify management across large fleets of servers and storage systems.

Charles Giancarlo, chairman and chief executive officer of Everpure, commented in a statement.

"Our growing success in hyperscale environments is based upon a foundationally more advanced architecture and technology than legacy storage solutions. Securing a design win with a second hyperscaler for our hyperscale solution signals strong recognition of the economic, operational and performance advantages of our DirectFlash technology. DirectFlash sets a new benchmark for efficiency, density and performance for data storage at scale," said Giancarlo.