Feedonomics launches AI shopping catalogue exports

Feedonomics has launched Agentic Catalogue Exports, a service that distributes merchant product data to AI shopping platforms. The move expands the company's reach into product discovery through chatbots and other automated buying tools.

The service is aimed at retailers and brands that want their catalogues to appear in AI-led shopping environments such as ChatGPT, Google Gemini, Microsoft Copilot, Perplexity, Amazon, PayPal and Stripe. It is initially available as an enterprise offering.

ACE prepares catalogue data for what Feedonomics describes as agentic discovery channels, where AI systems serve as a starting point for product searches and, in some cases, purchasing decisions. Merchants have increasingly looked for ways to become "agent-ready", but doing so often requires engineering resources and frequent updates as platform specifications change.

Feedonomics, which sits alongside BigCommerce under parent group Commerce, sends optimised catalogues to participating destinations instead of requiring merchants to build separate integrations for each one. The product extends the company's existing data transformation, enrichment and syndication services into AI-focused distribution.

Dell is among the early users. Through Feedonomics, the technology group has prepared a catalogue of about 7,000 products for AI-driven discovery experiences, including laptops, desktops, servers, monitors and accessories.

Sharon Gee, Senior Vice President of Product for AI at Commerce, said the company sees a shift in how shoppers will find products online.

"Agentic commerce is quickly shifting from experimentation to real-world application, and merchants need a reliable way to participate," Gee said.

"With Agentic Catalogue Exports, we're making it easier for enterprises to prepare their product data for this new environment without having to build and maintain complex, one-off integrations for every destination."

Early adoption

The launch comes as brands test how AI interfaces may alter online retail traffic and product visibility. For merchants, that creates a practical challenge: ensuring catalogue data is structured so AI tools can read, rank and display it accurately.

Dell said data quality and structure are becoming more important as AI agents play a greater role in early-stage shopping.

"As AI agents become a more common starting point for product discovery, the quality and structure of product data matter more than ever," said Paul Mansour, Global Marketing Director at Dell.

"Feedonomics helped us optimise and structure our catalogue so Dell products are not only more discoverable, but also more accurately and completely represented within ChatGPT, ensuring customers can find the right information as they evaluate their options."

Commerce expects a broader shift away from traditional search feeds towards structured exports built for agent-led discovery. Current implementations include a mix of crawled and feed-based experiences, while longer-term development is likely to move towards more structured, feed-driven commerce interactions.

Market shift

The launch reflects a wider push by eCommerce technology providers to adapt to AI interfaces that sit between retailers and customers. Product feeds have long been essential for marketplaces, comparison sites and digital advertising, but AI assistants add another layer where data formatting and completeness can determine whether a product appears at all.

That has commercial implications for brands that rely on digital discovery. If AI systems become a common front door for shopping journeys, merchants may need to treat these channels much as they have treated search engines and marketplaces over the past two decades.

For Commerce, the move adds another AI-related product line to a portfolio that already spans eCommerce storefronts and product data management. ACE will sit alongside existing Feedonomics services rather than replace them.

Planned updates include self-service tools within the Feedonomics platform, allowing merchants to configure, schedule and manage exports directly. Broader access for self-serve and mid-market customers is expected later.