IT Brief US - Technology news for CIOs & IT decision-makers
United States
Gemini launches commission-free US stock trading in app

Gemini launches commission-free US stock trading in app

Fri, 10th Jul 2026 (Yesterday)
Karen Joy Bacudo
KAREN JOY BACUDO Finance Editor

Gemini has launched commission-free stock trading for customers in the United States, adding equities to its app.

Customers in eligible jurisdictions can trade thousands of US exchange-listed securities through the Gemini app. Nasdaq will provide real-time market data, while Apex Clearing will serve as custodian and clearing broker.

The launch extends Gemini beyond its core cryptocurrency business as it tries to bring more financial products onto a single platform. Founded by Cameron and Tyler Winklevoss, the company has been expanding its regulated market activities across several asset classes.

Gemini previously received approval from the Financial Industry Regulatory Authority to operate as a broker-dealer and has updated that registration to operate as an introducing broker. This structure allows Gemini to introduce customers to transactions in National Market System securities for execution and clearance by Apex.

The service is not available in every US jurisdiction. It is not currently offered in Alabama, Arkansas, Illinois, Massachusetts, Texas, Puerto Rico, Washington, DC, or Guam.

Platform expansion

Gemini linked the equities launch to a broader build-out of its regulated trading infrastructure. In April, it secured a Derivatives Clearing Organisation licence from the US Commodity Futures Trading Commission, giving it a route to in-house clearing and settlement for derivatives products.

That licence sits alongside Gemini's existing Designated Contract Market licence. Together with the addition of stock trading, the approvals point to a strategy of covering crypto spot markets, prediction markets, and derivatives on one platform.

Gemini said the latest step reflects more than a decade of work building financial products. It began with cryptocurrency trading and custody but has increasingly moved into adjacent areas as competition in digital assets has intensified and firms have sought new sources of trading activity.

Brokerage groups and fintech platforms have long used commission-free trading to attract retail investors, often generating revenue from related services, spreads, or other transaction types. Gemini noted that fees may still apply to certain transactions, even though standard stock commissions have been removed.

Founders' comments

Cameron Winklevoss described the stock launch as part of a broader plan for the app.

"We have over a decade of experience in building financial platforms. We started with crypto and are expanding to stocks so that customers can manage their entire financial lives right from the Gemini app," said Cameron Winklevoss, Co-founder and President of Gemini.

"This is what building a true financial super app looks like, and we're just getting started," Winklevoss added.

Tyler Winklevoss also outlined the company's broader product ambition.

"Crypto was just the beginning. Our goal is to bring many financial products, from crypto to equities to derivatives, under one regulated platform," said Tyler Winklevoss, Co-founder and Chief Executive Officer of Gemini.

Competitive pressure

The move puts Gemini more directly alongside retail investing platforms that already offer shares, exchange-traded products, and digital assets within a single account. For crypto-native groups, adding traditional securities can help retain users who might otherwise split their activity across several apps.

It also raises the importance of regulatory approvals and operational partners. By relying on Apex for custody and clearing in equities, Gemini is using an established back-end provider while continuing to develop its own derivatives market infrastructure.

Nasdaq's role as the provider of real-time market data gives Gemini a recognised source for price information as it enters stock trading. Access to live data is a standard part of retail equities trading, particularly for users making decisions within a mobile app.

Gemini is listed on Nasdaq and has presented itself as a global crypto and prediction markets platform. The addition of US stock trading marks a notable expansion of that model into mainstream retail brokerage, with thousands of listed securities now available through the same app.