Hexaware teams up with San Francisco Unicorns in cricket
Hexaware Technologies has announced its collaboration with the San Francisco Unicorns, part of Major League Cricket, to enhance fan engagement through digital transformation initiatives extending into the 2026 season.
The partnership designates the technology firm as the Official Partner of the San Francisco Unicorns. Hexaware's branding will appear on the team's helmets and caps, alongside perimeter signage at matches.
Hexaware Technologies aims to utilise its technological capabilities to provide curated solutions that enhance fan and community engagement, thus aligning with its broader mission of promoting sports and digital innovation.
Anand Rajaraman, Co-Owner of the San Francisco Unicorns, welcomed the partnership by stating, "We are excited to welcome Hexaware Technologies as an Official Partner of the San Francisco Unicorns. Their efforts to innovate and excel align with our vision for the future of cricket. This collaboration not only enhances our team's capabilities but also strengthens our connection with fans and communities around the globe."
R Srikrishna, CEO and Executive Director of Hexaware, highlighted the company's enthusiasm for collaborating with the team: "At Hexaware, we are passionate about leveraging technology to create extraordinary experiences, and partnering with the San Francisco Unicorns is a testament to that. Together, we look forward to help bring innovation to the dynamic world of cricket and engaging with fans in meaningful and impactful ways."
Nidhi Alexander, Chief Marketing Officer at Hexaware, expressed pride in the partnership: "This collaboration is a proud milestone in Hexaware's journey of supporting sports. Partnering with the San Francisco Unicorns reflects our commitment to innovation and excellence, allowing us to create meaningful connections with fans while elevating our brand in the community."
The San Francisco Unicorns, entering their third season in the league in 2025, have seen significant growth in their recent sophomore season. The team secured the signing of Australian cricket star Pat Cummins, joining an impressive roster including Finn Allen, Matthew Short, Jake Fraser-McGurk, Matt Henry, and 2019 Cricket World Cup champion Liam Plunkett. Under the leadership of US all-rounder Corey Anderson, the team reached the Championship final in 2024.
Major League Cricket matches will debut in the Bay Area for the first time in the 2025 season, with games scheduled at the Oakland Coliseum alongside Grand Prairie Stadium in Texas and Church Street Park in North Carolina.
Hexaware is a global technology and business process services company. With offices across the world, the company is focused on empowering enterprises worldwide to realise digital transformation at scale and speed by partnering with them to build, transform, run, and optimise their technology and business processes.
