Homebuyers grow more confident as AI tools gain ground

AceableAgent has published research showing rising confidence among prospective homebuyers and growing use of AI tools in the homebuying process. The survey found that 36% of prospective buyers have used AI-powered tools.

The study of more than 600 US adults found that buyers are relying on personal finances, technology and professional advice as they weigh purchases in an unsettled housing market. More than half said conditions would improve over the next 12 to 24 months, while 58% expected their purchasing power to increase.

Confidence in personal financial readiness emerged as a central theme. The research found that 64% of respondents said their own financial situation drives their confidence, and non-homeowners were 17% more likely than current homeowners to say so.

That outlook appears to be translating into a greater willingness to move forward rather than wait for an ideal moment. Some 52% of prospective buyers said buying a home feels more achievable as conditions evolve, while 47% said they feel confident entering or re-entering the market because affordability is improving and finances are becoming more predictable.

Compared with a year earlier, 59% said they feel more confident in their ability to buy or sell a home. Among first-time buyers, 40% said they were ready to move ahead.

Tech use

Technology plays a major role in how respondents are navigating the market. The survey found that 85% of prospective buyers consider technology critical for researching homes, and 71% use it to understand pricing.

Use of AI tools was lower than broader digital adoption, but users reported strong benefits. Among the 36% of prospective buyers who had used AI-powered tools, 97% said the tools helped them better understand how to buy a home.

The findings suggest buyers are combining digital research with traditional advisory support rather than replacing one with the other. The survey found that 81% said knowledgeable estate agents remain important for avoiding costly mistakes and negotiating effectively, with women and younger buyers especially likely to seek guidance.

Changing plans

The data also pointed to flexibility among buyers hoping to move despite affordability pressures and limited supply in some markets. Nearly three-quarters, or 72%, said they were open to changes such as moving to a different location, buying a smaller home or accepting fewer features to make a purchase sooner.

Older buyers stood out in one part of the survey. Baby Boomers were 142% more likely than average to say they would pay a higher purchase price to move forward quickly, indicating that speed remains a factor for some groups even in a cautious market.

For agents, lenders and property platforms, the research offers a snapshot of a customer base that is more self-directed but still looking for support with decisions on price, timing and affordability. Buyers appear increasingly prepared to act based on their own circumstances while using online tools to fill knowledge gaps and compare options.

AceableAgent, which provides digital education for estate agents, said the study reflects a market in which adaptability and longer-term planning are becoming more important to securing homeownership. Respondents included current homeowners and prospective buyers planning to purchase within five years.

Laura Adams, Senior Real Estate Analyst at AceableAgent, commented on the findings.

"Our research shows that buyers aren't waiting for the perfect market-they're taking control of their journey. This is a moment of opportunity for real estate agents to step in as trusted advisors, helping buyers navigate decisions with clarity and confidence," Adams said.