Infosys, ANA & LIONS launch CMO AI Hub for members

Infosys, the ANA's Global CMO Growth Council and LIONS have launched the CMO AI Hub, a platform available only to members of the Growth Council.

The service is aimed at chief marketing officers seeking peer insights, case studies and research through a conversational interface. The organisations behind it say the system draws on material from the Association of National Advertisers, LIONS and the Infosys Knowledge Institute.

The launch comes as senior marketers face growing pressure to understand how artificial intelligence is changing decision-making, planning and the use of industry knowledge. Alongside the hub, the group has introduced a CMO AI Playbook based on research that included interviews with CMOs and input from ANA members.

The hub was developed by Infosys Aster, the company's marketing-focused AI suite. Members can describe business issues in natural language and receive responses based on curated research, case studies and executive perspectives collected from the participating organisations.

Access is limited to members of the ANA's Global CMO Growth Council, which the ANA and LIONS say represents more than 1,200 chief marketers worldwide. The service includes human oversight, governance measures and privacy-focused design.

Peer learning

The project addresses a long-running goal among senior marketers: sharing practical knowledge in a more direct format than reports or event discussions. Instead of searching separate sources, members are offered a single interface that returns synthesised responses and summaries.

The tool sits within a growing category of business-focused AI systems built around proprietary data rather than open web content. Here, the emphasis is on member-only access and information drawn from industry groups and executive-level research.

Nick Primola outlined the rationale for the service in comments released with the launch. "CMOs told us they wanted real, practical guidance available in the moments when important decisions need to be made. The AI Hub turns the collective experience of the world's leading marketers and experts into a resource that is available whenever members need it. It's built by CMOs, for CMOs, and designed to help leaders make more informed decisions moving at the speed of marketing," said Primola, Group Executive Vice President at the ANA and leader of the Global CMO Growth Council.

LIONS described the launch as part of a wider effort to make shared expertise more accessible to global marketing leaders. The organisation has worked with the ANA on the Growth Council since its creation, positioning the group as a forum for senior marketers from major brands.

"The Growth Council was created to bring the world's best marketers together and remove the barriers to growth. The CMO AI Hub is the boldest expression of that mission yet - it puts the collective intelligence of this community into every member's hands, exactly when they need it. Creativity and AI aren't opposing forces. The Hub pairs the best of human judgment with the speed of the technology, and keeps people at the center of both," said Cook.

AI in marketing

The launch also highlights how professional bodies and service providers are packaging AI tools for specific executive groups. Rather than offering a broad-purpose assistant, the CMO AI Hub is presented as a specialised resource for marketing leaders who need access to case studies, peer views and sector research in a secure setting.

The platform can produce executive-ready summaries as well as conversational answers. Another feature is intended to let CMOs contribute their own insights over time, adding to the material available to members.

For Infosys, the initiative creates a role in a more specialised segment of business AI, where value depends less on general text generation and more on trusted content, governance and relevance to particular decision-makers. The collaboration with the ANA and LIONS also places the service within an existing professional network rather than requiring the company to build a user base from scratch.

Sumit Virmani, Global Chief Marketing Officer at Infosys, linked the launch to a broader shift in how marketing teams are expected to use AI. "AI presents a unique opportunity for CMOs to move beyond efficiency gains and elevate marketing's role as a growth driver. By combining the collective expertise of leading marketers with an AI-powered experience layer, CMO AI Hub transforms fragmented insights into shared intelligence that helps marketing leaders make informed decision and unlock greater business value," said Virmani.

The ANA says its membership includes more than 1,600 companies representing 20,000 brands and USD $400 billion in annual marketing investment, giving the new platform a potentially large base of senior marketing users through the Growth Council network.