Likewize acquires Speedperform to boost AI tech support services

Likewize has acquired Speedperform, a provider of artificial intelligence-driven customer support solutions, expanding its reach and enhancing its technical support capabilities.

By purchasing Speedperform, Likewize aims to strengthen and broaden its portfolio in device setup, troubleshooting, and optimisation, integrating Speedperform's AI technology and Microsoft GenAI tools into its offerings.

According to details shared by the company, the integration will focus on delivering more intelligent self-service solutions, faster resolution times, and greater personalisation in the customer experience.

Speedperform specialises in supporting clients in the telecom and technology sectors by developing software and creating support content that addresses complex support requirements. The company's customer base includes global brands across Europe, Asia Pacific, Africa, and Latin America.

Established in 1997 and based in Dallas, Likewize supports over 250 million device issues per year, working with clients from the telecommunications, financial, and retail sectors. Its services cover product warranties, repairs, upgrades, and premium technical support, and it currently operates in more than 30 countries.

Ryan O'Hara, Chief Executive Officer of Likewize, said, "This acquisition of Speedperform marks an exciting new chapter for Likewize as we continue to expand our capabilities and deliver cutting-edge solutions to our clients and their customers. Speedperform's expertise fits seamlessly with our strategic vision to make tech problems painless. Together, we'll be able to offer even more solutions to our clients while extending our reach into new markets."

Thomas Thrane, Chief Executive Officer of Speedperform, stated, "This partnership with Likewize is fundamentally about delivering greater value and deeper support for our customers. It will enable our clients to support their customers at every stage of their tech's lifecycle—from buying their device, protecting and repairing it, to helping them upgrade when the time comes. Consumers typically use only around 40% of their device's full potential, so our goal is to help them get the most from their technology."

The acquisition comes after private equity firm Genstar Capital became the majority shareholder in Likewize, backing the company's recent expansion initiatives. The company said Genstar Capital's support, combined with Speedperform's AI capabilities, would allow it to enhance customer experiences and help clients establish stronger connections with end users.

Neither Likewize nor Speedperform disclosed the financial terms of the transaction. The agreement is expected to combine the resources and expertise of both companies to address a broader array of customer support challenges globally.