Netcall & Box launch AI integration for digital services

Netcall has partnered with Box to connect its Jadu digital services platform with Box's content management system. The tie-up centres on a new integration suite for AI-enabled digital services.

The integration is designed to let organisations build self-service portals, applications, service requests and personalised digital services using content stored and governed in Box. Under the arrangement, Jadu connects directly with content managed in Box, rather than requiring information to be moved into separate systems.

Netcall is offering the integration through Jadu, its digital services business, which is used by public sector and higher education organisations for websites, forms and online services. Box, which focuses on content management for businesses, is positioning the partnership around the use of governed content in AI-driven workflows.

The announcement reflects a wider push by software suppliers to tie AI tools more closely to internal documents, records and operational content. Businesses and public bodies have been looking for ways to use AI in customer and employee services without weakening controls over sensitive information.

Content and workflows

The integration combines Jadu's digital services and AI search functions with Box's content management and AI tools. The companies said the combination could be used across citizen services, student engagement, compliance, records management, onboarding and case management.

For customers, the practical aim is to connect workflow tools with stored content in a single process. That means an organisation could use documents and records held in Box to support a digital form, service request or automated case journey built in Jadu.

Netcall said the model is intended to support organisations that want to expand self-service and automation while keeping content within existing governance controls. That is likely to matter in sectors such as local government, healthcare and education, where records often sit in tightly managed systems.

James Ormondroyd, Chief Executive Officer at Netcall, said: "Organisations need to put trusted content to work in digital services and AI, with security at the core of how that content is managed. This integration brings Jadu and Box together to do exactly that. Customers can rapidly build and deploy services that connect people, processes and content without the complexity of moving or duplicating information."

AI context

The companies are framing the partnership around a common issue in AI projects: the quality and control of the content used to inform automated responses and decisions. Suppliers across the market have increasingly argued that AI systems are more useful when they draw on approved, current business information rather than isolated data sets or public sources.

In this case, Box remains the system governing the content, while Jadu provides the digital service layer through which users interact with forms, requests and information. The companies said this should help organisations improve access to information and reduce manual work through workflow automation.

The approach may appeal to organisations that have already invested in content governance and do not want to create duplicate repositories for AI projects. It also addresses a common concern over where documents are stored, how they are managed and whether staff and citizens are using the right version of information.

Jamie Young Perlman, Vice President of Global GTM Partnerships at Box, said: "Bringing trusted enterprise content into AI-powered workflows helps organisations turn their knowledge into action. This collaboration with Netcall connects content managed in Box with Jadu's digital services platform, helping customers automate processes and make information easier to access while maintaining security and governance."

Market focus

Netcall is listed on AIM and says it supports more than 700 organisations across sectors including financial services, insurance, healthcare, local government, housing and social care. Jadu has an established presence in public services and universities, giving the Box partnership a route into organisations that often manage large volumes of regulated content and citizen-facing interactions.

For Box, the deal adds another software partner linking its repository and governance functions to front-end service delivery. For both companies, the logic is that content management on its own is often not enough for customers seeking operational uses for AI, while digital service tools become more useful if they can tap directly into controlled document stores.

The companies said the shared aim is to embed AI into everyday processes rather than treat it as a separate layer outside existing systems. The immediate focus is on combining content, workflow and service delivery in a way that keeps governance controls in place.

Netcall said the integration allows organisations to create accessible, automated and personalised services while information remains securely governed within Box.