PvX issues $18M in UA financing into leading Brazilian gaming platform
The rise of regulated sports betting in Brazil marks a defining moment for LATAM's gaming ecosystem. After years of anticipation, new legislation is opening the market to global and domestic operators, creating a surge of innovation and investment across the region. With a deeply mobile-first fan culture and a population that is young, passionate, and digitally native, Brazil is uniquely positioned to become one of the world's most dynamic growth arenas for fantasy and real-money gaming.
At the center of this movement stands Rei do Pitaco, Brazil's leading fantasy sports and sportsbook platform. Founded by local entrepreneurs who understood both the cultural pulse and digital behavior of Brazilian fans, the company has built more than a product, it has built a real community. Rei do Pitaco combines entertainment, competition, and national pride in a way that resonates deeply with users. Their growth reflects a broader shift in the region – from imported platforms to homegrown brands built with local DNA and regional insight.
But as opportunity expands, so does complexity. Scaling in a fast-moving, newly regulated market demands not just creative execution but disciplined growth strategy. User acquisition is the single biggest lever for growth, yet it also represents the highest risk for consumer platforms. In emerging ecosystems like Brazil, where digital marketing costs can rise quickly and performance data takes time to mature, many ambitious companies face a critical tension between investing aggressively in growth and preserving financial flexibility.
That's where PvX Partners enters the story. PvX is backing Rei do Pitaco with $18 million in user acquisition financing, marking their first investment in Brazil and a major milestone in their expansion into LATAM. This partnership demonstrates the power of performance-aligned capital. Unlike traditional venture capital, which dilutes founders' ownership, or rigid debt models that create unnecessary default risk, User Acquisition (UA) financing grows in sync with performance. Funding is deployed based on cohort economics – directly tied to user value and payback – allowing companies like Rei do Pitaco to scale sustainably while keeping control of their business.
This model represents a new frontier for consumer platforms across LATAM. As more countries follow Brazil in regulating sports betting and gaming, we expect to see a wave of innovative, data-driven companies seeking flexible capital to fuel their next phase of growth. PvX's entry into the region signals our belief that LATAM's gaming ecosystem is not just emerging – it's maturing rapidly, with the potential to rival more established markets in scale and sophistication.
Ultimately, the winners in this new era will be those who combine sharp product execution with strategic growth capital designed to scale rapidly. Rei do Pitaco exemplifies this balance: a brand rooted in community, powered by technology, and now equipped with the right financial engine to reach new heights. This partnership is just the beginning of how UA financing can help shape a new generation of regional champions in LATAM's evolving digital economy.