TitanX has launched TitanTV, a weekly media channel focused on outbound sales. The channel features TitanX Chief Executive Officer Joey Gilkey and guest sales operators.
Weekly episodes will cover topics including cold calling, objection handling, messaging, revenue leadership, AI in outbound sales, and scaling go-to-market teams. Programming will also include playbook breakdowns, metric reviews, and live cold-calling sessions.
TitanTV launches as sales teams contend with lower connect rates and a growing volume of automated outreach. It is aimed at giving B2B sales representatives, revenue leaders, and go-to-market teams practical advice drawn from current sales practice rather than theory.
Based in Knoxville, Tennessee, TitanX sells software that predicts which prospects are more likely to answer a cold call. TitanTV expands that work beyond software into media and sales education.
Gilkey described the launch as a response to changes in outbound selling and the limits of older high-volume methods.
"Outbound has become disconnected from how real people actually buy," said Joey Gilkey, Founder and Chief Executive Officer, TitanX. "The old volume-based playbook is clearly not working the way it was promised to. More headcount, more dials - those things don't yield more results. TitanTV is our way of giving the industry a smarter playbook even if they don't buy our products. I'm partnering with the very best operators in outbound sales to break down what actually works in modern sales, from call strategy and messaging to psychology, timing, and leadership. The goal is simple: help reps and leaders create more real conversations and better outcomes."
Broader push
The new media channel is part of a wider effort to shape how sales teams approach outbound work. TitanX describes its core product as a "Phone Intent" platform designed to help representatives identify prospects who are more likely to pick up before a call is placed.
The company says it was founded in 2024 and now serves more than 300 customers. It also says customers have used its system to achieve connect rates of 25%, compared with an industry average of 4%.
The launch also reflects a broader trend in business software, where vendors increasingly build media brands and training content around their products. In sales technology, those channels can serve both as educational tools and as a way to influence how customers and prospects think about changing sales practices.
In TitanX's case, the editorial focus is narrow and practical. Episodes will centre on day-to-day outbound execution, including handling objections, refining positioning, improving pipeline generation, and coaching sales teams.
Sales context
The sales sector has been grappling with the effects of heavier automation on prospecting. Bulk email campaigns, automated sequencing, and AI-written messages have increased outreach volume, but many sales leaders argue that response quality has deteriorated as buyers have become harder to reach and more resistant to generic approaches.
TitanX is positioning TitanTV around that tension. Rather than focusing on scale alone, the channel will examine the behavioural and tactical factors that shape whether a sales conversation happens at all.
That approach aligns with the company's product positioning, which centres on precision in outbound calling rather than broad-based volume. By adding a media outlet, TitanX is seeking to extend its role from software supplier to commentator on sales execution and management practice.
The format will feature Gilkey alongside other operators from sales and revenue operations. Content will be distributed through TitanX's own platform and on YouTube, with weekly episodes forming the core schedule.
For B2B sales teams, the value of such channels often depends on whether they deliver repeatable advice rather than general commentary. TitanTV is positioned as a source of tactical discussions grounded in current field experience, with subjects ranging from AI use in sales to managing larger go-to-market organisations.
The objective is to help representatives and leaders improve the quality of sales conversations and pipeline outcomes.