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ZyG has launched the ZyG Score for eCommerce brands, designed to identify businesses with the potential to exceed USD $100 million in annual online sales.
The launch centres on a two-stage assessment model for consumer brands already generating at least USD $1 million in annual online sales. The first stage is a free assessment called a ZyGnal, which ZyG describes as an analysis of a brand's market opportunity using AI agents, paid datasets and its own benchmarks.
Brands that perform strongly in that first review can move to a second stage called a Marketability Test. ZyG will fund 500 of these tests, spending about USD $10,000 on media for each selected brand to measure customer behaviour and assess whether demand indicators support larger-scale online growth.
Together, the two stages produce the final ZyG Score. Brands that stand out may then be invited to work with ZyG as Scale Partners, under an arrangement in which ZyG takes on digital growth work and may also provide financing for customer acquisition.
How it works
The initial ZyGnal assessment draws on analysis of competitors' websites, advertising, reviews, social engagement, pricing and traffic. ZyG combines that information with external datasets and internal benchmarks to build what it describes as a picture of a brand's competitive position and room for expansion.
The Marketability Test is intended to move beyond analysis and put a brand in front of consumers. ZyG builds the positioning, messaging, storefront, creative material and offers for the test, then runs them with online consumers in the United States for about a week.
The process gathers metrics such as acquisition costs, conversion, and engagement. Those figures are then measured against ZyG's own benchmarks and predictive models, including models intended to forecast customer lifetime value.
ZyG is targeting a persistent issue in online retail: the gap between launching a product and building a large consumer business. It cited a figure of 0.2% for the share of eCommerce businesses that generate more than USD $100 million in annual sales, arguing that identifying likely winners, coordinating execution and funding growth remain the main obstacles.
Growth model
ZyG's pitch is that it can address all three of those constraints in a single system. Beyond scoring brands, it says it can manage customer acquisition, creative, conversion, retention, organic growth, customer support, and logistics for the brands it chooses to back.
The financing element is a notable part of the model. Rather than requiring brands to fund every additional advertising dollar themselves, ZyG says it can finance customer acquisition for Scale Partners using predictive lifetime value and return models.
That approach places ZyG somewhere between a software provider, a growth operator and a capital partner. Its aim, the company says, is not to give brands more dashboards or tools to manage alone, but to take direct responsibility for execution once a brand passes its screening process.
Omer Kaplan, Chief Executive Officer and Co-Founder of ZyG, framed the product as both a filter and a service for brands seeking evidence of their online growth prospects.
"We're on a quest to find the brands that can truly break the internet," said Omer Kaplan, Chief Executive Officer and Co-Founder of ZyG. "But there's enormous value for brands along the way. The ZyGnal gives them a level of intelligence about their market, competition and opportunity that they simply can't get anywhere else. And for the 500 brands that show the strongest ZyG Score, we will invest $10,000 of our own capital into a Marketability Test to see how that opportunity holds up with real customers. We're investing in finding the next breakout brands and giving brands something incredibly valuable in the process."
The business is positioning its offer around a broader shift in how online brands are assessed. Rather than relying on founder instinct or historical sales alone, ZyG argues that market structure, consumer response and predictive indicators can be tested earlier and more systematically.
Kaplan also linked the launch to ZyG's broader ambition to identify a narrow slice of brands that can become much larger online businesses.
"Great products are everywhere, but very few have what it takes to become massive online brands," said Kaplan. "The ZyG Score is designed to identify those standout brands. When we do, we put ZyG's full firepower behind them, with the goal of scaling them tenfold in just two or three years."
ZyG says it is led by members of the founding team behind ironSource, which was listed on the New York Stock Exchange in 2021 at an approximately USD $11 billion valuation, along with executives from AI, eCommerce and growth roles.