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Account-based Marketing Stories - Page 2

Global Stories

Account-based Marketing stories

SmartBear appoints Kristine Hunt to lead global growth
Software-as-a-Service

SmartBear appoints Kristine Hunt to lead global growth

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

By Melvin Hipolito • 3 min read • Thu, 17th Apr 2025
Reltio & ZoomInfo integrate to boost sales insights
Marketing Technologies

Reltio & ZoomInfo integrate to boost sales insights

Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.

By Sean Mitchell • 3 min read • Wed, 13th Nov 2024
Calabrio Names Dillon Nugent as Chief Marketing Officer
Software-as-a-Service

Calabrio Names Dillon Nugent as Chief Marketing Officer

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

By Sean Mitchell • 2 min read • Fri, 11th Aug 2023
Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
Marketing Technologies

Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences

Adobe, Microsoft, and LinkedIn have partnered to accelerate account-based experiences through new marketing solution integrations.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 27th Mar 2019
Human rights groups call for speakers to boycott Salesforce conference
Data Analytics

Human rights groups call for speakers to boycott Salesforce conference

A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce's upcoming Dreamforce conference.

By Sara Barker • 3 min read • Wed, 12th Sep 2018
Hot Trend for B2B Marketers: Account-Based Marketing
Data Analytics

Hot Trend for B2B Marketers: Account-Based Marketing

Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.

By Noah Elkin • 2 min read • Tue, 10th May 2016

Stories from Other Regions

Account-based Marketing stories

Salesforce report highlights AI adoption & data challenges in Singapore
Marketing Technologies

Salesforce report highlights AI adoption & data challenges in Singapore

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

By Catherine Knowles • 3 min read • Tue, 11th Jun 2024