Advertising Technologies (Adtech) stories
Rakuten & impact.com form affiliate marketing alliance
Today
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cx
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martech
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partner programmes
Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.
IAS launches Total TV for connected TV transparency
Yesterday
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martech
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digital entertainment
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data privacy
Integral Ad Science launches Total TV to give advertisers clearer connected TV content transparency across Disney, NBCUniversal, Paramount and Prime Video.
AI referrals convert nearly three times better than search
2 days ago
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martech
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commerce systems
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genai
Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.
DoubleVerify wins TikTok video viewability accreditation
Last week
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martech
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social media
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digital media
DoubleVerify becomes first measurement vendor to win Media Rating Council accreditation for TikTok video viewability reporting in Australia-focused ad markets.
Taboola launches Realise+ with agentic AI for advertisers
Last week
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martech
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cdp
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genai
Taboola opens Realise+ to advertisers with agentic AI that automates budget, creative and targeting decisions across the open web.
impact.com deepens YouTube tie-up for creator marketing
Last week
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martech
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digital entertainment
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youtube
impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.
Cognitiv chief executive named EY New York finalist
Last week
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data analytics
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martech
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ai
Cognitiv chief executive Jeremy Fain lands EY New York finalist spot as ContextGPT revenue jumps 388% and AudienceGPT gains traction.
Digital Envoy launches LocID Graph to update identity graphs
Last week
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crm
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data protection
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martech
Digital Envoy unveils LocID Graph to help advertisers keep household records aligned as IP addresses shift, with tests under way in the US, UK and Europe.
MiQ says marketing funnel no longer matches consumers
Last week
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cx
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martech
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social media
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
Agentic era and the UI transition
Last week
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digital transformation
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hyperscale
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fintech
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
TripleLift launches TL Spark AI layer for ad buying
Last week
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martech
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ai
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agentic ai
TripleLift unveils TL Spark to link supply, creative and audience data as AI ad buying shifts towards agentic workflows.
Code and Theory launches AI creative tool with Adobe
Last week
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
Lemma launches AI platform for measurable outdoor ads
Last week
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martech
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ai
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ml
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
OpenAI launches ChatGPT Images 2.0 with API access
Last week
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digital transformation
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martech
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personalisation
OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.
Impact.com deepens YouTube tie-up for creator marketing
Last week
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martech
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commerce systems
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financial systems
Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.
OpenX appoints new product chief as it expands curation
Last week
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
Innovid launches Hypermode for faster social ad execution
Last week
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devops
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martech
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rpa
Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
IAS expands TikTok ad measurement across four formats
Last week
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martech
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e-commerce
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social media
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
Moloco launches app-focused connected TV ad product
Last week
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Australian work shines at inaugural AARON AI awards
This month
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martech
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genai
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ai
Australian teams stand out as AARON awards crown global AI advertising winners, with Thinkerbell and other local collaborators taking top honours.