Anurag Gurtu examines how software businesses actually make money, with a special focus on the hidden mechanics and fragilities of common pricing models. His writing explores where traditional assumptions break down, what that means for vendors and buyers, and how incentives shape the evolution of the software market.

In his recent work, he dissects why SaaS pricing often behaves like a Ponzi scheme, what happens when growth in user seats slows, and how the rise of agents and automation could shrink enterprise renewals. Readers can expect clear, critical analysis that challenges conventional wisdom and offers practical insight into how software companies may need to rethink pricing before revenue and customer trust erode.