IT Brief US - Technology news for CIOs & IT decision-makers
United States

B2B Marketing Stories - Page 8

American Stories

B2B Marketing stories

Global Stories

B2B Marketing stories

Tech marketing in 2025 shifts to strategy & messaging clarity
Marketing Technologies

Tech marketing in 2025 shifts to strategy & messaging clarity

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Hivekind AI launches PR Agent to streamline B2B media relations
Marketing Technologies

Hivekind AI launches PR Agent to streamline B2B media relations

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences
Customer Experience

Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
Forrester predicts AI errors to cost B2B firms over USD $10 billion
Robotic Process Automation

Forrester predicts AI errors to cost B2B firms over USD $10 billion

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By Sean Mitchell • 3 min read • Fri, 7th Nov 2025
monday.com launches playful AI campaign to combat workplace angst
Marketing Technologies

monday.com launches playful AI campaign to combat workplace angst

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

By Sean Mitchell • 4 min read • Thu, 6th Nov 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025
UBE Marketing launches to support B2B clients in Microsoft sector
Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Enero reports second half growth with strong agency momentum
B2B Marketing

Enero reports second half growth with strong agency momentum

Enero reports 2% EBITDA growth in FY25, driven by strong second half gains and agency wins, setting the stage for continued success in FY26.

By Melania Watson • 3 min read • Fri, 29th Aug 2025
Adobe names Meredith O'Ryan Director of Enterprise Marketing
Digital Transformation

Adobe names Meredith O'Ryan Director of Enterprise Marketing

Meredith O'Ryan has been named Adobe's Director of Enterprise Marketing for Australia and New Zealand, also overseeing flagship events across Asia Pacific.

By Melvin Hipolito • 3 min read • Wed, 27th Aug 2025
Landbase acquires Adauris to boost inbound GTM platform
Marketing Technologies

Landbase acquires Adauris to boost inbound GTM platform

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

By Jake MacAndrew • 3 min read • Fri, 15th Aug 2025
Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025
StackAdapt launches IvyTM AI assistant to boost media buying
Marketing Technologies

StackAdapt launches IvyTM AI assistant to boost media buying

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Marketing Technologies

Turtl launches Hatch AI to boost B2B marketing efficiency & ROI

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025

Stories from Other Regions

B2B Marketing stories

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025
Qualtrics appoints ROI·DNA to drive global digital campaigns
Customer Experience

Qualtrics appoints ROI·DNA to drive global digital campaigns

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

By Melvin Hipolito • 3 min read • Thu, 25th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
The Marketing Centre welcomes three new senior fractional CMOs
Fintech

The Marketing Centre welcomes three new senior fractional CMOs

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

By Jed Nykolle Harme • 4 min read • Tue, 23rd Sep 2025