Customer engagement stories

Retailers trim expansion plans as geopolitical turmoil and inflation bite, with fewer than one in six executives pursuing strong growth strategies.

Alkami ties account opening, digital banking and marketing into one platform as regional banks and credit unions seek simpler vendor stacks.

Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.

Adyen moves beyond payments with EUR €750 million Talon.One deal to fuse loyalty software, customer data and promotions across channels.

Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.

Citi Wealth rolls out AI assistant Citi Sky for US clients, aiming to blend adviser support with Google-powered voice and video features.

Temenos and Bain warn that banks must modernise core systems, governed data and cloud architecture as AI, stablecoins and personalisation gather pace.

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

Cognizant and Google Cloud have unveiled an AI-powered retail contact centre, with early trials claiming up to 85% query containment and faster service.

Ant International rolls out privacy-enhancing tech across Alipay+ payments, letting encrypted data process at scale as regulators sharpen scrutiny.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

Treasure AI has launched an agentic platform that enables marketing teams to automate customer engagement and campaign execution in real time.

Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.

Blackhawk Network has unveiled a Digital Wallet API that lets brands pool gift cards, refunds, loyalty rewards and promo credit into one spendable balance.

Twilio unveils embeddable Flex contact centre tools for web apps, adding Salesforce voice support, enhanced reporting and new pricing.

Alkami rolls out Engage platform to help banks and credit unions track customer behaviour, improve onboarding and lift digital banking usage.