IT Brief US - Technology news for CIOs & IT decision-makers

Customer Loyalty stories

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Zendesk to buy Forethought in agentic AI expansion drive

Today
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uc
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digital transformation
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cx
Zendesk moves to buy Forethought, betting on agentic AI agents to resolve most customer issues autonomously across platforms and channels.
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AI is key to smarter shelves in the UK retail stores

3 days ago
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data analytics
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digital transformation
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cx
AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.
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Trust, transformation and the women leading modern client partnerships

Last week
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crm
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
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From listening to leading: Why the best customer strategies close the loop

Last week
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martech
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ai
In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.
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Amperity hires Bridget Perry as chief marketing officer

Last week
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data protection
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digital transformation
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cx
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.
Anthony woods

Grafana: Turning data chaos into developer efficiency and CFO savings

Last week
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devops
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data analytics
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siem
Grafana leans on AI-powered observability and Adaptive Telemetry to sharpen developer insight while slashing cloud bills by up to 50%.
Dansurtees

Retailers brace for AI search and complex deal discovery

Last week
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digital transformation
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cx
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martech
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
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Respect through results: Breaking through male-dominated construction with no-code tech

Last week
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crm
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devops
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digital transformation
A tech leader swaps a NASDAQ-100 post for Florida construction, using no-code tools to tame chaos and boost profits by 28%.
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Connected packaging becomes boardroom imperative in 2026

Last month
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manufacturing
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data analytics
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digital transformation
Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.
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Google & Klaviyo deepen AI pact for agentic commerce

Last month
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crm
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digital transformation
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cx
Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
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Retailers face USD $796bn in losses from returns, shrink

Last month
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data analytics
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digital transformation
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cx
Retailers risk USD $796bn in losses from returns and shrink in 2025, with omnichannel gaps fuelling preventable fraud and abuse.
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Firms race to counter fast-evolving AI-driven fraud

Last month
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data analytics
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digital transformation
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fintech
Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.
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KnowBe4 appoints Kelly Morgan as Chief Customer Officer

Last month
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cloud security
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cx
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phishing
KnowBe4 appoints former DocuSign executive Kelly Morgan as chief customer officer to steer global client strategy amid rising AI security risks.
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AI referrals surge as web traffic falls & costs rise

Last month
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data analytics
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cx
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martech
AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.
Richard eglon

Nebula links partner rewards to ESG outcomes at renewal

Last month
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cx
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martech
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partner programmes
Nebula launches an Impact Rewards scheme that ties partner renewal perks to carbon credits, social housing upgrades and service governance.
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How Data Quality in Retail Powers Business Outcomes in 2026

Last month
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data protection
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data analytics
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digital transformation
In 2026, retailers win not by owning more data, but by orchestrating trusted, real-time data that powers every decision and experience.
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Qualtrics names Jason Maynard CEO to drive AI growth

Last month
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saas
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data analytics
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digital transformation
Qualtrics appoints Oracle veteran Jason Maynard as CEO to spearhead AI expansion and steer its pending USD $6.75 billion Press Ganey deal.
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How address validation transforms Shopify deliveries

Last month
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cx
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martech
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commerce systems
Address validation on Shopify cuts failed deliveries, trims shipping costs and boosts loyalty by ensuring accurate, standardised customer data.
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Qualtrics names Jason Maynard CEO to drive AI growth

Last month
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data analytics
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digital transformation
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cx
Qualtrics appoints former Oracle executive Jason Maynard as CEO to spearhead AI-driven growth and a USD $6.75 billion Press Ganey deal.
Nancy smith

Analytic Partners named Forrester Wave Leader for 2026

Fri, 30th Jan 2026
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cx
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martech
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partner programmes
Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.