Dentsu stories
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.
Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.
Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.
Economic pressures are outweighing climate goals for many firms, even as two-thirds of supply chain leaders say they are cutting impact.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
Island debuts a secure browser-based AI platform, promising governance, audit trails and data protection for enterprise-wide AI adoption.
Dentsu ANZ names Danica Bellchambers Chief Data & Technology Officer to unify data, tech and AI across media, creative and CX teams.
Women in their 40s are reclaiming tech careers, proving life experience, grit and curiosity can trump age bias and fast-track reinvention.
Snowflake launches Cortex Code, an AI coding agent that embeds Snowflake-aware assistance into developers' everyday tools and workflows.
The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Retailers are under pressure to prove returns on loyalty and pricing spend as the Leeds analytics firm expands with new AI tools and hires.
More than 100 former students gathered in Bengaluru as the training brand widened its push into original content and new production methods.
Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.
Merkle Aotearoa has appointed Stéphan Willemse as Head of Digital Experience to enhance customer experience through innovative, integrated digital solutions.
UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.
