Engagement stories
Satya Nadella's leadership ethos, combining authenticity, empathy, and intent, redefines success in the digital era, transforming both Microsoft's journey and tech industry paradigms.
Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.
Fintech company, Cogo, uses innovative UX design to increase climate literacy, promoting sustainable habits and effective climate action, study reveals.
Businesses are harnessing data to optimise the management of their contingent workforces, a trend invigorated by the remote work shift during the pandemic.
Live streaming heightens online engagement, outpacing TV shows in views, with its raw, unfiltered content and real-time audience interaction, becoming a prime avenue for growing virtual communities.
Banks wrestling with outdated systems can bolster sustainability efforts by leveraging carbon management to personalise client services, ensuring greener finance integrates seamlessly with consumer lifestyles.
In light of increasing costs and dwindling margins, companies are shifting towards democratising employee share plans, offering equity ownership to a wider workforce as a strategic method of cost reduction and employee motivation.
In the unrelenting world of IT, the overlooked human element—understanding and connecting with the people behind the screens—often proves to be the key to sustained success.
IT services innovator, Crayon, joins forces with learning and engagement platform, Kahoot!, in a strategic partnership aimed at enhancing global educational experiences through technology.
Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.
Workplace digital signage significantly boosts productivity and enhances engagement among deskless workers, suggests a study by ScreenCloud and Google ChromeOS.
Singapore's SQREEM Technologies becomes Official AI Marketing Partner for England's top rugby club, Saracens, highlighting its standing in AI-driven consumer behaviour analysis.
Futureful disrupts traditional recruitment with a platform centred on shared values and skills, not CVs, promising better job satisfaction and retention.
In an effort to boost New Zealand's lagging productivity, Anna Bojlert's Beminded is set to launch its neuroscience-informed tech and human skills programme this month.
International Women's Day 2024 calls for strategic company scaling, leveraging vision, values, and team motivation, in the pursuit of long-term, sustainable success.
In 2023, female-founded US start-ups received only 2% total venture-backed capital; the International Women's Day 2024 theme 'Inspire Inclusion' aims to break down such barriers.
Amidst ongoing gender disparities, International Women's Day 2024 turns spotlight on empathetic leadership as key to driving gender diversity and fostering inclusivity in the corporate world.
AI offers a refined approach to evaluating Customer Lifetime Value (CLV), providing insights to develop personalised strategies and drive business growth.
Australian luxury department store David Jones has implemented the YOOBIC digital workplace app among its employees, receiving the Retail Technology Innovation Hubs 2023 Digital Transformation Project of the Year Award.
Climate and energy policy veteran, Darren Gladman, assumes the pivotal role of Energy Policy and Regulatory Manager at SMA Australia, aiming to effect climate-friendly energy reforms.
