Fan Experience Stories - Page 2

American Stories

Fan Experience stories

Twilio, AEG expand fan tech deal across arena & LA Kings

Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.

By Catherine Knowles • 4 min read • Fri, 23rd Jan 2026

Data Analytics

Atlanta Hawks partner with ManageEngine on IT overhaul

Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 22nd Jan 2026

Global Stories

Fan Experience stories

Software-as-a-Service

Twilio, AEG sign fan engagement & data partnership

Twilio signs multi-year deal with AEG to power data-led fan engagement across AXS, Crypto.com Arena and the LA Kings from 2025-26.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 23rd Jan 2026

Network Infrastructure

Ruckus Networks signs TGR Haas F1 as official partner

Ruckus Networks has signed a multi-site deal to become Official Networking Partner of TGR Haas F1, covering factories and trackside.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026

Customer Relationship Management

Twilio, AEG partner to enhance live sport & ticketing

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 21st Jan 2026

Unified Communications

Private 5G & LTE spend to surpass USD $7.2bn by 2028

Private 5G and LTE spend will top USD $7.2bn by 2028, as industries shift from public mobile networks to standalone private deployments.

By Kaleah Salmon • 4 min read • Mon, 12th Jan 2026

Data Analytics

Six Nations Rugby partners with Capgemini to boost digital fan experience

Six Nations Rugby partners with Capgemini to enhance fan experience using AI and digital tech across tournaments through to 2029.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025

Customer Experience

Seattle Seahawks unite fan data with Amperity for better engagement

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

By Melvin Hipolito • 3 min read • Fri, 19th Sep 2025

Digital Transformation

Adobe brings AI-powered creative tools to Premier League fans

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

By Sean Mitchell • 4 min read • Thu, 10th Jul 2025

Surveillance

AI transforms sports engagement as fans seek personalisation

AI reshapes sports fandom, with 54% preferring AI tools for info and 67% seeking a single platform for personalised, interactive experiences.

By Melvin Hipolito • 4 min read • Tue, 1st Jul 2025

Gaming

Orlando Magic expand SAS AI partnership to personalise fan experience

SAS expands partnership with Orlando Magic to harness AI and data analytics, enhancing live game and digital fan experiences via personalisation and dynamic pricing.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025

Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025