IT Brief US - Technology news for CIOs & IT decision-makers
United States

Influencer Marketing Stories - Page 6

Global Stories

Influencer Marketing stories

Online creators shift focus from ads to subscriptions
Data Analytics

Online creators shift focus from ads to subscriptions

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

By Sean Mitchell • 4 min read • Mon, 26th Jan 2026
Rakuten drops Honey extension amid affiliate fraud row
Marketing Technologies

Rakuten drops Honey extension amid affiliate fraud row

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

By Mark Tarre • 5 min read • Wed, 21st Jan 2026
AI agents to reshape retail, squeeze SaaS & ad spend
Customer Experience

AI agents to reshape retail, squeeze SaaS & ad spend

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

By Shannon Williams • 5 min read • Tue, 13th Jan 2026
Australian AI Festival 2025 unveils full awards list
Unified Communications

Australian AI Festival 2025 unveils full awards list

Australian AI Festival 2025 crowns joint startup winners Apate and Lenexa Medical as awards span tools, influencers and creative AI work.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 13th Jan 2026
Genie Goals' Life Goals book spotlights eCommerce AI
Customer Experience

Genie Goals' Life Goals book spotlights eCommerce AI

Genie Goals' latest Life Goals book showcases 75 eCommerce campaigns, spotlighting AI-driven innovation from global and challenger brands.

By Mark Tarre • 4 min read • Mon, 12th Jan 2026
US holiday online sales hit record on mobiles & AI
Gaming

US holiday online sales hit record on mobiles & AI

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
AI agents to reshape brand discovery by 2026, says Kantar
Marketing Technologies

AI agents to reshape brand discovery by 2026, says Kantar

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

By Shannon Williams • 6 min read • Tue, 23rd Dec 2025
Social media drives Black Friday sales surge in UK
Digital Transformation

Social media drives Black Friday sales surge in UK

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Adobe adds dedicated YouTube Shorts tools to Premiere
Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025
Gen Z trust creators over brands for tech decisions
Mobile Device Management

Gen Z trust creators over brands for tech decisions

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

By Shannon Williams • 5 min read • Fri, 12th Dec 2025
Australia youth social media ban reshapes brand risk
Data Protection

Australia youth social media ban reshapes brand risk

Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

By Kaleah Salmon • 5 min read • Wed, 10th Dec 2025

Stories from Other Regions

Influencer Marketing stories

NZ warning over AI diet tips & risky weight-loss pills
Generative AI

NZ warning over AI diet tips & risky weight-loss pills

New Zealand health experts warn AI diet tips and unregulated social media weight-loss pills are fuelling dangerous, hidden health risks.

By Mark Tarre • 4 min read • Wed, 21st Jan 2026
Hendrix Rose PR to boost Verde Digital's UK profile
Marketing Technologies

Hendrix Rose PR to boost Verde Digital's UK profile

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
CelcomDigi film backs Malaysian champions & network
Mobile Device Management

CelcomDigi film backs Malaysian champions & network

CelcomDigi spotlights rising Malaysian champions in a new film tying ambition and sporting success to its nationwide network reach.

By Sofiah Nichole Salivio • 3 min read • Wed, 14th Jan 2026
Jaded London hires Verde to fuel £100m SEO growth push
Marketing Technologies

Jaded London hires Verde to fuel £100m SEO growth push

Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.

By Sofiah Nichole Salivio • 4 min read • Mon, 12th Jan 2026
Alayic appoints Planet Zeus to spearhead AI voice PR
Unified Communications

Alayic appoints Planet Zeus to spearhead AI voice PR

AI voice start-up Alayic hires North West agency Planet Zeus to lead PR and social push for launch of its automated call-handling platform.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 9th Jan 2026
Vinted side hustlers warned over surprise HMRC tax bills
Fintech

Vinted side hustlers warned over surprise HMRC tax bills

Vinted sellers risk surprise HMRC tax bills as booming side hustles push more Britons over the £1,000 self-assessment threshold.

By Karen Joy Bacudo • 4 min read • Tue, 6th Jan 2026
Tesco leads UK supermarkets in Christmas social media win
Marketing Technologies

Tesco leads UK supermarkets in Christmas social media win

Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 6th Jan 2026