Kantar stories
Companies using Coupa's software will face tighter oversight as it pairs ISO 42001 AI controls with a 42% cut in Scope 3 intensity.
The fresh capital will help the San Francisco startup expand AI agent infrastructure as brands seek faster access to hard-to-reach participants.
Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.
The tie-up could help project-based firms modernise ageing finance systems across the UK and Europe without disrupting operations.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.
The appointment adds Whitehall credibility as Electric Twin pushes its synthetic audience tool into sensitive public and commercial decision-making.
Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.
Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.
Travellers face costly border delays when chatbot visa advice is wrong, as one solo backpacker learned at the Vietnam-Cambodia crossing.
Familiarity with AI fakery is not improving detection, as a UK survey found Britons struggled to spot manipulated video and stills.
Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.
London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.
