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Eltropy summit to gather credit union leaders in Monterey
Digital Transformation

Eltropy summit to gather credit union leaders in Monterey

More than 90 credit union and community bank executives will discuss economy, AI and growth at Eltropy's invitation-only summit in Monterey.

By Karen Joy Bacudo • 3 min read • 5 days ago
Podean buys Social Commerce Club in TikTok Shop push
Marketing Technologies

Podean buys Social Commerce Club in TikTok Shop push

TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Marketing stories

Asia-Pacific travellers face confidence gap in bookings
Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • 2 days ago
Ducati links AI configurator to Multistrada V4 output
Manufacturing

Ducati links AI configurator to Multistrada V4 output

Customers can now push customised Multistrada V4 choices straight to Ducati's Borgo Panigale line, tightening the link between sales and assembly.

By Sean Mitchell • 4 min read • 3 days ago
Agentic AI-facilitated spending to hit USD $3.35tn by 2030
Data Protection

Agentic AI-facilitated spending to hit USD $3.35tn by 2030

Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.

By Mark Tarre • 4 min read • 4 days ago
Havas Red wins ECOVACS Australia and New Zealand brief
Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • 5 days ago
Laser Clinics launches headless site on BigCommerce
Digital Transformation

Laser Clinics launches headless site on BigCommerce

Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.

By Sofiah Nichole Salivio • 4 min read • Last week
AI search shift forces SMBs to rethink online discovery
Digital Transformation

AI search shift forces SMBs to rethink online discovery

Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.

By Sofiah Nichole Salivio • 6 min read • Last week

Stories from Other Regions

Marketing stories

AI becomes product discovery tool in Southeast Asia
Marketing Technologies

AI becomes product discovery tool in Southeast Asia

A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.

By Regine Laguilles • 4 min read • 2 days ago
Human analysts still handle 46% of brand interactions
Customer Experience

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • 3 days ago
Tracksuit buys Hall to boost AI brand visibility tracking
Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • 3 days ago
UK marketers say industry is stuck in survival mode
Software-as-a-Service

UK marketers say industry is stuck in survival mode

Most teams are battling short-term demands and rising admin, as a survey found 74% of UK marketers say the sector is in survival mode.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Sweet As launches AI hospitality discovery platform
Digital Transformation

Sweet As launches AI hospitality discovery platform

Diners in Sydney now have a new way to find venues, while operators can tap first-party data and commission-free bookings.

By Sean Mitchell • 3 min read • 3 days ago
Australians want local groceries, Shopfully survey finds
Customer Experience

Australians want local groceries, Shopfully survey finds

Price and convenience still shape Australian grocery baskets, despite nearly half of shoppers saying local suppliers matter most.

By Sean Mitchell • 4 min read • 6 days ago
IT services among UK mid-market firms lacking distinction
Artificial Intelligence

IT services among UK mid-market firms lacking distinction

Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.

By Sofiah Nichole Salivio • 5 min read • 6 days ago
Marshmallow adds AI to marketing compliance checks
Artificial Intelligence

Marshmallow adds AI to marketing compliance checks

The insurer will use AI to speed reviews of adverts and website copy while keeping human sign-off under FCA Consumer Duty rules.

By Sofiah Nichole Salivio • 4 min read • 6 days ago
Vero Insurance teams with The Optimisers on AI search
Digital Transformation

Vero Insurance teams with The Optimisers on AI search

The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.

By Karen Joy Bacudo • 4 min read • 6 days ago