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Marketing strategy Stories - Page 20

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Marketing strategy stories

Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Unified Communications

Sitecore & Microsoft launch AI lab to boost marketers' strategy

Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.

By Jed Nykolle Harme • 4 min read • Tue, 22nd Apr 2025
AI marketing stacks reshape creativity across global markets
Digital Transformation

AI marketing stacks reshape creativity across global markets

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

By Sean Mitchell • 5 min read • Sat, 19th Apr 2025
Why we need to be all-in on Personalisation
Data Analytics

Why we need to be all-in on Personalisation

Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.

By Sarah Jarvis • 6 min read • Thu, 10th Apr 2025
Mars United unveils ANZ Retail Media Report Card 2023
Marketing Technologies

Mars United unveils ANZ Retail Media Report Card 2023

Mars United Commerce has unveiled the latest ANZ Retail Media Report Card, revealing significant advancements in retail media strategies across Australia and New Zealand.

By Sean Mitchell • 3 min read • Sun, 6th Apr 2025
Yahoo appoints Josh Line as new Chief Marketing Officer
Customer Experience

Yahoo appoints Josh Line as new Chief Marketing Officer

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

By Melvin Hipolito • 2 min read • Tue, 1st Apr 2025
Facebook data shows ageing user base & engagement trends
Partner Programmes

Facebook data shows ageing user base & engagement trends

A new analysis by SOAX reveals Facebook's ageing user demographic, with over 10% of its American and UK users now aged 65 and above, highlighting significant shifts.

By Kaleah Salmon • 3 min read • Thu, 27th Mar 2025
Dote appoints new Managing Director for UK & Ireland
Partner Programmes

Dote appoints new Managing Director for UK & Ireland

Dote has appointed Denise Namakando as Managing Director for the UK and Ireland, marking a key step in its plans for international expansion and product launch.

By Melvin Hipolito • 3 min read • Fri, 14th Mar 2025
Former JWT CEO launches AI platform for marketing content
Marketing Technologies

Former JWT CEO launches AI platform for marketing content

Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.

By Sean Mitchell • 3 min read • Wed, 12th Mar 2025
Report reveals growing revenue gap in B2B content marketing
Enterprise Content Management

Report reveals growing revenue gap in B2B content marketing

Report reveals a widening revenue gap in B2B content marketing, highlighting challenges for CMOs in linking increased budgets to tangible revenue outcomes.

By Shannon Williams • 3 min read • Thu, 6th Mar 2025
Dr. Martens partners with Amperity for data strategy boost
Digital Transformation

Dr. Martens partners with Amperity for data strategy boost

Dr. Martens has teamed up with Amperity to enhance its data and marketing strategy, leveraging AI for personalised customer experiences amid changing privacy regulations.

By Sean Mitchell • 2 min read • Wed, 5th Mar 2025
ANZ executives focus on agentic AI to boost productivity
Customer Experience

ANZ executives focus on agentic AI to boost productivity

A recent Salesforce study reveals that 69% of C-suite executives in Australia and New Zealand prioritise agentic AI, with 38% already implementing the technology.

By Sean Mitchell • 3 min read • Thu, 27th Feb 2025
Peter Alexander named new CMO at Barracuda Networks
Firewalls

Peter Alexander named new CMO at Barracuda Networks

Barracuda Networks has appointed Peter Alexander as Chief Marketing Officer to lead its market growth strategy and enhance cybersecurity solutions amid rising demand.

By Moritz Florian • 2 min read • Fri, 21st Feb 2025
Nishant Arora named SVP of marketing at Netcore Cloud
Software-as-a-Service

Nishant Arora named SVP of marketing at Netcore Cloud

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

By Moritz Florian • 2 min read • Wed, 19th Feb 2025
Want to hire a fractional CMO or CDO? Here's what you need to know
Software-as-a-Service

Want to hire a fractional CMO or CDO? Here's what you need to know

As flexible work arrangements rise, businesses are increasingly turning to fractional CMOs and CDOs for expert marketing leadership at reduced costs.

By Staff Writer • 11 min read • Fri, 14th Feb 2025
Huawei leads 2024 global wearables market with 44.3% rise
Wearables

Huawei leads 2024 global wearables market with 44.3% rise

Huawei leads the global wearables market with a 44.3% year-on-year shipment increase, securing a 16.9% market share in 2024 despite a downturn.

By Catherine Knowles • 2 min read • Thu, 19th Dec 2024
Brightcove enhances platform with Acquia partnership
Enterprise Content Management

Brightcove enhances platform with Acquia partnership

Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.

By Melania Watson • 2 min read • Thu, 19th Dec 2024

Stories from Other Regions

Marketing strategy stories

Leveraging Data to Drive Creativity in Marketing
DevOps

Leveraging Data to Drive Creativity in Marketing

Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.

By Shermaine Wong • 4 min read • Mon, 3rd Mar 2025