Miranda Guliashvili writes about the practical realities of scaling technology businesses across borders, with a focus on the gap between theoretical “global” strategies and what actually works in specific markets. Her work highlights how product design, payment systems and customer support must evolve when a company moves from serving a single home base to operating in many distinct environments.

By exploring why copy-paste expansion strategies fail, Miranda’s stories help founders, operators and product leaders think more critically about the assumptions baked into their growth plans. Readers can expect concrete insights on adapting tech offerings to local expectations, avoiding costly missteps and building global operations that are resilient rather than simply large.