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Marketers spend $824m on generative AI apps as installs rise
Gaming

Marketers spend $824m on generative AI apps as installs rise

Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.

By Mark Tarre • 4 min read • Thu, 8th Jan 2026
LG certifies Razer Wolverine V3 for webOS cloud gaming
Gaming

LG certifies Razer Wolverine V3 for webOS cloud gaming

LG unveils a “Designed for LG Gaming Portal” pad scheme, certifying Razer's new Wolverine V3 as its first ultra-low latency TV controller.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 7th Jan 2026
adjoe secures 41 spots in AppsFlyer 2025 index
Gaming

adjoe secures 41 spots in AppsFlyer 2025 index

Hamburg adtech firm adjoe lands 41 rankings in AppsFlyer's 2025 index, emerging as the top rewarded ad network by volume on iOS and Android.

By Kaleah Salmon • 4 min read • Fri, 2nd Jan 2026
Exclusive: How PvX Partners tackles the mobile app financing gap
Gaming

Exclusive: How PvX Partners tackles the mobile app financing gap

PvX is betting on data-rich user acquisition, offering mobile game studios revenue-linked funding and analytics that banks still overlook.

By Melania Watson • 5 min read • Fri, 19th Dec 2025
AppsFlyer Index shows tighter race in mobile ads
Gaming

AppsFlyer Index shows tighter race in mobile ads

AppsFlyer's 2025 Index shows Meta, TikTok and others closing in on Google and Apple as mobile ad spend concentrates at the top.

By Kaleah Salmon • 3 min read • Tue, 16th Dec 2025
PvX ROAS insights: What Is driving UA performance today
Gaming

PvX ROAS insights: What Is driving UA performance today

PvX reveals why early ROAS and sticky monetisation curves now dictate mobile gaming UA performance, channel strategy and payback risk.

By Zhen Jie Sim • 10 min read • Mon, 15th Dec 2025
PvX secures USD $250 million to boost user acquisition for apps
Software-as-a-Service

PvX secures USD $250 million to boost user acquisition for apps

PvX secures over USD $250 million for non-dilutive user acquisition backing 20 app firms, plus USD $4.7 million to expand its SaaS tech.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025
The creative arms race: How AI and UA funding is changing the landscape of gaming
Gaming

The creative arms race: How AI and UA funding is changing the landscape of gaming

AI and user acquisition funding are accelerating ad testing in gaming, making creative velocity key to success in today's competitive mobile market.

By Ridzki Syahputera • 6 min read • Fri, 5th Dec 2025
The silent driver of China's mobile gaming growth
Gaming

The silent driver of China's mobile gaming growth

China's mobile gaming market earned US $32.7bn in 2024, with domestic ad agencies vital in funding developers' global expansion and scaling efforts.

By Damian Foo • 5 min read • Thu, 20th Nov 2025
The inconvenient truth of scaling gaming apps
Gaming

The inconvenient truth of scaling gaming apps

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.

By Ridzki Syahputera • 4 min read • Thu, 23rd Oct 2025
AI apps & short-form dramas drive new mobile growth trends
Gaming

AI apps & short-form dramas drive new mobile growth trends

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

By Shannon Williams • 4 min read • Fri, 17th Oct 2025
APAC powers mobile app growth as global installs rise 11% in 2025
Gaming

APAC powers mobile app growth as global installs rise 11% in 2025

Asia-Pacific leads global mobile app growth in 2025, with installs up 11% and gaming revenues hitting USD $66.7 billion, says Adjust report.

By Shannon Williams • 4 min read • Wed, 15th Oct 2025

Stories from Other Regions

Mobile gaming stories

adjoe & LINE partner on Playtime gaming rewards in Taiwan
Gaming

adjoe & LINE partner on Playtime gaming rewards in Taiwan

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 13th Jan 2026
Young Australian men swap pub nights for online gaming
Gaming

Young Australian men swap pub nights for online gaming

Young Australian men are ditching pub nights for online gaming, as new research shows digital hangouts now rival bars for socialising.

By Kaleah Salmon • 4 min read • Mon, 22nd Dec 2025
ChatGPT tops Apple's 2025 app & game charts in Australia
Gaming

ChatGPT tops Apple's 2025 app & game charts in Australia

ChatGPT has swept Apple's 2025 app charts in Australia, topping both free iPhone and iPad download lists as AI tools surge in popularity.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
ChatGPT leads Apple app & game downloads in NZ
Gaming

ChatGPT leads Apple app & game downloads in NZ

ChatGPT tops Apple's 2025 app charts in New Zealand, as AI tools, social media, streaming and mobile games dominate downloads.

By Sean Mitchell • 4 min read • Thu, 11th Dec 2025
Australians spend 41 hours weekly online as digital ad spend surges
Gaming

Australians spend 41 hours weekly online as digital ad spend surges

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

By Melvin Hipolito • 5 min read • Wed, 5th Nov 2025