IT Brief US - Technology news for CIOs & IT decision-makers

Multichannel marketing stories - Page 2

Enterprise marketing team ai content workflows modern office scene

Cognizant & Adobe deepen AI pact on content at scale

Sat, 31st Jan 2026
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digital transformation
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martech
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partner programmes
Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.
Venture capital partners boosting startup media exposure ads tv

First Media backs MMC to widen media-for-equity reach

Wed, 21st Jan 2026
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e-commerce
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social media
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digital media
First Media joins MMC as an LP, boosting the venture fund's media-for-equity firepower with wider digital, social and TV ad reach for start-ups.
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GlobalLogic names LuJean Smith CMO to drive AI growth

Thu, 15th Jan 2026
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digital transformation
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partner programmes
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erp
GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.
Modern retail control room ai dashboards online shopping cs marketing

Salesforce adds shared-context AI tools for retailers

Tue, 13th Jan 2026
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uc
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digital transformation
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cx
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
Central unified marketing dashboard with connected app icons network

Brands shift to centralised platforms as channels grow

Sat, 10th Jan 2026
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digital transformation
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cx
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martech
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Digital dashboard rising charts marketing cloud security ecommerce

Kentico's Xperience platform gains top analyst praise

Fri, 9th Jan 2026
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digital transformation
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ecm
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cx
Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Combined

Martech experts discuss future of customer data platforms, interoperability and AI

Thu, 18th Dec 2025
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data analytics
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cx
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martech
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.