NBA stories
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
Sydney's Engaging has landed a deal with a major NFL team in Florida to revamp its marketing using HubSpot's platform, enhancing fan connections.
NBA 2K25 enhances gameplay with new animations and shooting mechanics but lacks innovative career modes. Despite minor upgrades, it feels familiar. Verdict: 7.0/10.
WIRES, Australia's leading wildlife rescue group, has partnered with Engaging to upgrade its CRM system, aiming to enhance rescue efficiency and animal care.
TopSpin 2K25, 2K Sports' return to the popular tennis video game franchise, offers enticing gameplay and stellar player rosters, but disappoints with a lack of offline modes.
NBA 2K21 brings basketball back to life with packed courts and cheering crowds, offering a glimpse of normality amidst the pandemic.
2K continue to push the envelope to give us yet another slick, gorgeous-looking entry to their long-running basketball franchise.
The NBA and Australian firm Unbnd have unveiled a partnership to bring immersive, mixed reality NBA content to fans in Australia and Singapore.
NBA 2K19 refines its gameplay and visuals, but persistent microtransactions and minimal innovation from last year hold it back.
2K Sports has been riding high recently and NBA 2K16 is proof that this is indeed the best basketball video game series of all time.
NBA 2K15 is a must-have for basketball fans, with realistic graphics and gameplay that will keep you hooked. 8.5/10.
2K unveils NBA 2K14 MyCAREER for PS4/Xbox One, with a new immersive story mode, promising the most lifelike NBA experience.
Proto unveils interactive AI holograms of Amitabh Bachchan and Sourav Ganguly in India, enhancing fan engagement and banking experiences.
As excitement for the next iteration of 2K Games' NBA basketball series builds, some new information on the upcoming game, NBA 2K23, has been released.
NBA 2K22 strives to be the best sports game, with impressive graphics and immersive gameplay, but the learning curve is steep. (161 characters).
2K Australia and New Zealand has teamed up with The Brickman to create a one-of-a-kind statue of NBA superstar, Zion Williamson.
More than 180,000 avid fans are expected to interact with the DROPIT app during Phoenix Suns' home matches this 2017/18 NBA season.
The NBA Minnesota Timberwolves are aiming for a new standard of in-arena viewing with a 4300 square foot centerhung display.
Florida basketball fans are basking in an immersive fan experience thanks to digital signage - which is also providing new revenue for the arena owner.
New Zealand's own Lorde is already worldwide famous and now one of her songs will be featured in the NBA 2K15 soundtrack.
