Partner Marketing Stories - Page 2

Global Stories

Partner Marketing stories

Chaotic marketing teams see burnout & stalled deals

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026

Robotic Process Automation

Awin unveils tools to speed affiliate campaign setup

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026

Fintech

Xero Power Lists boost app discovery, developer reach

Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.

By Karen Joy Bacudo • 4 min read • Thu, 26th Feb 2026

Data Analytics

SolarWinds revamps global partner programme with tiers

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Feb 2026

Gaming

US holiday online sales hit record on mobiles & AI

US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026

Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025

Firewalls

Checkmarx appoints Scott Gainey as Chief Marketing Officer

Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.

By Jed Nykolle Harme • 3 min read • Fri, 20th Jun 2025

Software-as-a-Service

Fivetran appoints Monica Ohara as Chief Marketing Officer

Fivetran appoints Monica Ohara as Chief Marketing Officer to spearhead global marketing and brand development, enhancing its data integration leadership.

By Jed Nykolle Harme • 3 min read • Fri, 16th May 2025

Document Management

Kevin Sellers joins Avalara as executive VP & CMO

Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.

By Imee Dequito • 2 min read • Wed, 11th Sep 2024

Firewalls

WatchGuard strengthens leadership team with three new executives

WatchGuard Technologies enhances its leadership, appointing Derek Maggiacomo, Rich Workman, and Karen Ray to drive focus on MSPs. CEO promotes a partner-first vision.

By Imee Dequito • 4 min read • Fri, 2nd Aug 2024

Storage

Probax launches MSP Backup in collaboration with Veeam and Wasabi Technologies

Probax, in partnership with Veeam and Wasabi Technologies, rolls out MSP Backup, a novel platform for SME data protection.

By Catherine Knowles • 3 min read • Thu, 7th Dec 2023

Cybersecurity

SonicWall names Christine Bartlett as Chief Marketing Officer to strengthen channel partnerships

SonicWall appoints Christine Bartlett as CMO, further strengthening its dedication to channel partnership and global awareness.

By Imee Dequito • 2 min read • Tue, 26th Sep 2023

Public Relations

Fivetran appoints Rachel Thornton as CMO

Rachel Thornton joins Fivetran as the new Chief Marketing Officer, bringing 25 years of B2B tech experience from companies like Amazon and Salesforce.

By Imee Dequito • 2 min read • Wed, 14th Jun 2023

Network Infrastructure

Asia Pacific wins big in 2022 Equinix Partner Awards

Equinix has announced its 2022 Global and Regional Partner Award winners, recognising its partners and their dedication to providing the company's offerings.

By Zach Thompson • 3 min read • Fri, 21st Apr 2023

Software-as-a-Service

Versa Networks appoints Dan Maier as CMO

Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.

By Tom Raynel • 3 min read • Thu, 30th Mar 2023

Stories from Other Regions

Partner Marketing stories

Marketing Technologies

Awin recovers over USD $250 million in lost affiliate revenue

Awin's Conversion Protection Initiative has helped brands recover over USD $250 million in lost affiliate revenue, boosting conversion rates and sales significantly.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025

EduTech

Coterie launches academy & book to empower partner marketing skills

Coterie, a partner and channel marketing firm, has debuted Coterie Academy, an education initiative aimed at instructing, enlightening, and certifying individuals in all aspects of partner marketing to help address the existing skills gap.

By Kaleah Salmon • 3 min read • Wed, 20th Mar 2024

Partner Programmes

Distology reshuffles leadership for 2024 growth strategy

Distology, a premier cybersecurity solutions provider, elevates Sarah Geary to CMO and Lance Williams to CTO ahead of their bold plans for 2024, beefing up leadership in prep for major portfolio expansion.

By Imee Dequito • 3 min read • Wed, 14th Feb 2024