Retail media stories
Minty launches cashback app inside ChatGPT shopping chats
Today
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cx
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commerce systems
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genai
Minty launches cashback app inside ChatGPT as shoppers increasingly use AI chats to compare products and unlock offers without leaving the conversation.
Retailers slow expansion as economic pressures bite
Yesterday
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digital transformation
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cx
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martech
Retailers trim expansion plans as geopolitical turmoil and inflation bite, with fewer than one in six executives pursuing strong growth strategies.
Markable launches free AI tools to widen creator access
Last week
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martech
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rpa
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cdp
Markable widens access as it opens Smart Deep Links, AutoDM and AI Product Collage to all creators in free push to boost affiliate sales.
TripleLift launches TL Spark AI layer for ad buying
Last week
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martech
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ai
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agentic ai
TripleLift unveils TL Spark to link supply, creative and audience data as AI ad buying shifts towards agentic workflows.
OpenX appoints new product chief as it expands curation
Last week
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martech
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rpa
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ai
OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
IAS expands TikTok ad measurement across four formats
Last week
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martech
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e-commerce
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social media
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
Moloco launches app-focused connected TV ad product
Last week
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martech
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ai
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marketing
Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.
Wayvia updates Shoppable platform to track retail sales
This month
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digital transformation
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cx
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martech
Wayvia rolls out Shoppable Next Generation to link ad campaigns with confirmed retail sales and Meta purchase signals for brands.
Moloco launches performance CTV ads for app marketers
This month
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martech
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ai
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marketing
Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.
Neato raises USD $25 million to expand beyond Amazon
This month
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data analytics
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martech
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commerce systems
Neato secures USD $25 million in growth funding to open new operations centres and push its second-party marketplace model into more sales channels.
Pacvue launches AI agent for commerce ad media teams
This month
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data analytics
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martech
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digital entertainment
Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.
InMarket spotlights six brands for sales-driven campaigns
This month
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martech
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personalisation
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cdp
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
Dollar General expands in-store audio ads with QSIC
This month
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digital signage
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cx
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martech
Dollar General widens AI-powered in-store audio ads to 6,000 more US shops in QSIC deal, boosting measurement and retail media reach.
Bazaarvoice launches API to boost AI review discovery
This month
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
Rithum appoints Mausam Bhatt as Chief Product Officer
This month
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data analytics
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digital transformation
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martech
Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.
Mediaocean appoints Guy Kuperman as Chief Strategy Officer
Last month
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data analytics
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martech
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rpa
Mediaocean taps Innovid veteran Guy Kuperman to drive strategy, partnerships and AI-led integration across its ad tech portfolio.
AI aids product discovery, but shoppers shun checkout
Last month
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data protection
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digital transformation
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cx
AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.
SeenThis & Vudoo team up to power shoppable video ads
Last month
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cx
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martech
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e-commerce
SeenThis and Vudoo join forces to deliver shoppable video ads on the open web, linking viewer attention directly to on-screen purchases.
Pacvue adds Reddit Ads to unify retail media planning
Last month
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cx
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martech
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commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Barrows & QSIC sync in‑store audio with digital video
Last month
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digital signage
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cx
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martech
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.