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Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
Adaptive Shield unveils new AI security features at RSA Conference
Generative AI

Adaptive Shield unveils new AI security features at RSA Conference

Adaptive Shield debuts SSPM detection and response tools for AI applications at RSA Conference 2024, tackling security risks of generative AI integration.

By Shannon Williams • 3 min read • Mon, 15th Jul 2024
New low-code tools from Salesforce automate time-consuming, manual processes
Data Analytics

New low-code tools from Salesforce automate time-consuming, manual processes

Salesforce rolls out three new Einstein Automate products to help customers use low-code tools to automate time-consuming, manual processes.

By Ryan Morris-Reade • 3 min read • Mon, 20th Sep 2021
Tableau Software integrates with Einstein Analytics for powerful data analytics
Data Analytics

Tableau Software integrates with Einstein Analytics for powerful data analytics

Tableau Software announces integration of Tableau and Salesforce's Einstein Analytics, creating Tableau CRM with enhanced analytics and AI capabilities.

By Catherine Knowles • 3 min read • Wed, 7th Oct 2020
Snowflake and Salesforce release integrated tools in new phase of partnership
Data Analytics

Snowflake and Salesforce release integrated tools in new phase of partnership

Snowflake and Salesforce unveil new native integrations, enabling seamless data transfer and analysis for joint customers, accelerating digital transformation.

By Staff Writer • 2 min read • Wed, 3rd Jun 2020
Salesforce announces AI innovation fund and Sales Cloud Einstein Forecasting
Customer Relationship Management

Salesforce announces AI innovation fund and Sales Cloud Einstein Forecasting

With a new $50 million Salesforce AI Innovation Fund, Salesforce Ventures is accelerating the development of AI solutions on Salesforce.

By Kai Ping Lew • 4 min read • Wed, 20th Sep 2017
Cloud set to democratise AI for SMBs – Salesforce Area VP
Customer Relationship Management

Cloud set to democratise AI for SMBs – Salesforce Area VP

Businesses who take the opportunity to leverage business intelligence from AI will be smarter, faster and more productive.

By Kai Ping Lew • 3 min read • Mon, 18th Sep 2017
Salesforce announces Summer '17 update at Auckland Basecamp
Customer Relationship Management

Salesforce announces Summer '17 update at Auckland Basecamp

The Basecamp event also featured trailblazing customer stories from Fonterra, HazardCo, Spark Digital and Soul Machines.

By Kai Ping Lew • 2 min read • Thu, 31st Aug 2017
Salesforce Ventures injects funding into Aussie consulting partner
Customer Relationship Management

Salesforce Ventures injects funding into Aussie consulting partner

Sqware Peg, a Salesforce consulting partner in Australia, has received funding from Salesforce Ventures as a part of the new SI Trailblazer Fund.

By Julia Gabel • 2 min read • Thu, 27th Jul 2017
iPaaS startup secures $10 million in funding from Storm Ventures & Salesforce
Platform-as-a-Service

iPaaS startup secures $10 million in funding from Storm Ventures & Salesforce

Workato clinches $10M to propel digital transformation with its iPaaS platform, backed by Storm Ventures and Salesforce.

By Julia Gabel • 2 min read • Wed, 19th Jul 2017
Who's ready for augmented intelligence? The AI investment gap
Artificial Intelligence

Who's ready for augmented intelligence? The AI investment gap

The AI Investment Gap – a discrepancy between C-Level executives who understand AI and those who have yet to deploy it into their business.

By Vanessa Thompson • 3 min read • Thu, 22nd Jun 2017
Salesforce announces advanced AI-powered analytics integration for sales, service, and marketing
Unified Communications

Salesforce announces advanced AI-powered analytics integration for sales, service, and marketing

Salesforce's new Einstein Analytics imbues CRM with AI, offering predictive insights to enhance sales and marketing strategies.

By Kai Ping Lew • 3 min read • Mon, 19th Jun 2017
Android Pay integration, Einstein Predictive Sort features announced for Salesforce Commerce Cloud
Customer Relationship Management

Android Pay integration, Einstein Predictive Sort features announced for Salesforce Commerce Cloud

The new features allow online retailers to integrate artificial intelligence into the customer experience more.

By Kai Ping Lew • 3 min read • Fri, 19th May 2017
Radical new features in the latest update to Salesforce
Customer Relationship Management

Radical new features in the latest update to Salesforce

With this new version, Salesforce is making artificial intelligence and machine learning accessible to all businesses of all sizes.

By Sean Mitchell • 2 min read • Fri, 21st Oct 2016

Stories from Other Regions

Salesforce Einstein stories

Salesforce announces AI-powered B2B marketing solution
Data Analytics

Salesforce announces AI-powered B2B marketing solution

Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalise campaigns and engage with prospects.

By Kai Ping Lew • 3 min read • Mon, 12th Jun 2017