Snowflake Stories

American Stories

Snowflake stories

G2 launches buyer intent tools across six platforms

Go-to-market teams can now surface buyer signals inside chatbots, CRMs and analytics software, making outreach more targeted and timely.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Snowflake stories

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data governance

Google named Gartner Leader for Looker analytics again

The ranking bolsters Looker as Google pushes AI-driven analytics, with buyers weighing governance and trusted data more heavily than dashboards.

By Mark Tarre • 4 min read • This month

Data Analytics

Google opens BigQuery conversational analytics to users

Businesses can now query BigQuery in plain English, with Google adding audit trails, access controls and scheduled AI analyses.

By Sean Mitchell • 4 min read • This month

Cloud Security

Chainguard named Gartner leader in software supply security

The recognition underlines rising demand for tools that secure software builds before attackers can exploit open source dependencies and pipelines.

By Mark Tarre • 4 min read • Last month

Hybrid Cloud

Komprise launches Transparent File Tables for AI analytics

Enterprises can now query file-based data in Snowflake and Databricks without first moving petabytes into a lakehouse, cutting AI prep delays.

By Sofiah Nichole Salivio • 3 min read • Last month

Data Analytics

Marketplacer joins Snowflake programme for marketplace data

Retailers can tap seller and customer data without duplicating systems after Marketplacer expanded its integration with Snowflake's AI Data Cloud.

By Mark Tarre • 3 min read • Last month

Endpoint Protection

GitGuardian launches endpoint protection for laptops

A single compromised laptop can expose thousands of live keys, according to GitGuardian's early field tests, as attacks shift to developer machines.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Vercel unveils agent tools as deployments turn AI-led

More than half of Vercel deployments are now triggered by coding agents, as monthly AI token traffic has jumped tenfold.

By Mark Tarre • 4 min read • Last month

Digital Transformation

1Password buys Apono to bolster AI access controls

The acquisition aims to curb standing privileges as firms grapple with AI agents and machine identities reaching sensitive systems.

By Sean Mitchell • 5 min read • Last month

Customer Relationship Management

Saviynt adds AI agent runtime controls & verification

The new controls could help enterprises stop AI agents from exporting data or changing records when their actions stray beyond approved intent.

By Sean Mitchell • 4 min read • Last month

Hybrid Cloud

Databricks, Linux Foundation launch OpenSharing AI standard

Businesses will be able to share AI models and unstructured data across clouds and on-premises systems without custom integrations.

By Mark Tarre • 5 min read • Last month

Digital Transformation

Boomi adds Snowflake Cortex support to Agentstudio

Businesses can now govern multiple AI agents in one place as Boomi extends Agentstudio to Snowflake Cortex Agents for joint customers.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

ClickHouse names Ed Lenta as Asia Pacific & Japan chief

The database firm's rapid revenue growth and customer gains are driving a bigger sales push across Asia Pacific and Japan, including Australia and New Zealand.

By Mark Tarre • 3 min read • Last month