Sports Technology (SportsTech) Stories - Page 5

Global Stories

Sports Technology (SportsTech) stories

Epic Padel raises USD $10M to expand clubs & global reach

Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.

By Jed Nykolle Harme • 4 min read • Thu, 25th Sep 2025

Customer Experience

Seattle Seahawks unite fan data with Amperity for better engagement

Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.

By Melvin Hipolito • 3 min read • Fri, 19th Sep 2025

Data Analytics

Axon Perform opens UK office to boost elite sports analytics

Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025

Firewalls

Girona FC chooses WatchGuard to boost cyber security strategy

Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.

By Sean Mitchell • 3 min read • Thu, 11th Sep 2025

Gaming

Hisense extends FIFA World Cup partnership, unveils AI tech for 2026

Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.

By Jed Nykolle Harme • 4 min read • Sat, 6th Sep 2025

Customer Experience

Sea-Doo unveils 2026 lineup with new touchscreen tech & audio

Sea-Doo's 2026 personal watercraft range features new 10.25-inch touchscreen tech, upgraded audio, and enhanced connectivity for riders.

By Catherine Knowles • 3 min read • Fri, 22nd Aug 2025

Gender equality

Kosterman makes F1 Academy debut with livery honouring 200 women

Esmee Kosterman debuts in F1 Academy at Zandvoort, driving a car showcasing 200 women role models to inspire equality in motorsport and STEM.

By Sean Mitchell • 4 min read • Thu, 21st Aug 2025

eSports

X-League golf finals unite Aussies & Kiwis with tech & team spirit

Nine teams from across Australia and New Zealand will compete in Melbourne for X-Golf's tech-driven X-League championship, blending golf with advanced simulator technology.

By Kaleah Salmon • 3 min read • Mon, 11th Aug 2025

Artificial Intelligence

Alibaba Cloud to power digital services at Dakar 2026 Games

Alibaba Cloud will provide digital infrastructure for the 2026 Summer Youth Olympic Games in Dakar, the first Olympic event hosted in Africa.

By Jed Nykolle Harme • 3 min read • Thu, 7th Aug 2025

Data Analytics

World Aquatics to migrate core systems to Alibaba Cloud by 2028

World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.

By Sean Mitchell • 3 min read • Wed, 30th Jul 2025

Enterprise Resource Planning

McLaren Racing, Freshworks partner to streamline IT for 2025

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

By Jed Nykolle Harme • 3 min read • Sat, 26th Jul 2025

Stories from Other Regions

Sports Technology (SportsTech) stories

Data Analytics

Harlequins partners with AccountsIQ to drive data-led operations

Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.

By Kaleah Salmon • 4 min read • Wed, 24th Sep 2025

Surveillance

Premier Sports Network partners with Alcatraz for stadium security

Premier Sports Network partners with Alcatraz to enhance stadium security using facial biometric authentication, improving safety and access worldwide.

By Shannon Williams • 3 min read • Fri, 12th Sep 2025

Unified Communications

CatchCorner & Google enable instant sports venue bookings in search

CatchCorner teams up with Google to offer instant online bookings for sports venues across major North American cities via Google Search and Maps.

By Catherine Knowles • 4 min read • Thu, 4th Sep 2025

Unified Communications

8x8 extends Southampton FC partnership to boost fan engagement

8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.

By Catherine Knowles • 3 min read • Fri, 29th Aug 2025

Clean technologies

Zhik to supply technical uniforms for 2025 canoe slalom worlds

Zhik will supply technical uniforms for volunteers and staff at the 2025 Canoe Slalom World Championships in Penrith, extending its Paddle Australia partnership.

By Melvin Hipolito • 3 min read • Thu, 28th Aug 2025

Digital Transformation

Generative AI transforms Women's Rugby World Cup broadcasts

Capgemini's AI-powered TryZone IQ will enhance live Women's Rugby World Cup 2025 broadcasts with real-time insights, boosting fan engagement globally.

By Melvin Hipolito • 4 min read • Fri, 22nd Aug 2025