Sports Technology (SportsTech) stories
Epic Padel has secured USD $10 million to expand padel clubs across the US and boost global ventures, aiming to grow the sport beyond urban elite venues.
Seattle Seahawks partner with Amperity to unify fan data, enabling personalised engagement and improved experiences for supporters at Lumen Field and beyond.
Axon Perform has launched a UK office to provide its sports analytics platform to elite rugby and football teams across Europe, enhancing performance insights.
Girona FC partners with WatchGuard to deploy advanced cybersecurity across its stadium, training centre, and academy, boosting protection against cyber threats.
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
Sea-Doo's 2026 personal watercraft range features new 10.25-inch touchscreen tech, upgraded audio, and enhanced connectivity for riders.
Esmee Kosterman debuts in F1 Academy at Zandvoort, driving a car showcasing 200 women role models to inspire equality in motorsport and STEM.
Nine teams from across Australia and New Zealand will compete in Melbourne for X-Golf's tech-driven X-League championship, blending golf with advanced simulator technology.
Alibaba Cloud will provide digital infrastructure for the 2026 Summer Youth Olympic Games in Dakar, the first Olympic event hosted in Africa.
World Aquatics will fully migrate its core systems to Alibaba Cloud by 2028, enhancing digital services for international aquatic sports events and communities.
McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.
Harlequins partners with AccountsIQ, renaming their West Stand for 2025/26, to embed data-led insights in rugby operations and fan engagement.
Premier Sports Network partners with Alcatraz to enhance stadium security using facial biometric authentication, improving safety and access worldwide.
CatchCorner teams up with Google to offer instant online bookings for sports venues across major North American cities via Google Search and Maps.
8x8 has extended its partnership with Southampton FC until 2026, enhancing fan engagement through advanced communications and matchday services.
Zhik will supply technical uniforms for volunteers and staff at the 2025 Canoe Slalom World Championships in Penrith, extending its Paddle Australia partnership.
Capgemini's AI-powered TryZone IQ will enhance live Women's Rugby World Cup 2025 broadcasts with real-time insights, boosting fan engagement globally.
By 2050, Australia will blend digital and physical worlds in homes, education, and leisure, driven by AI, smart tech, and seamless integration.
Huawei's Watch GT 5 Series launches in Australia from AUD $289, offering up to 14 days battery, advanced health tracking, and rugged design features.
Oakley Meta HSTN glasses combine AI, Ultra HD 3K camera, open-ear audio, and PRIZM lenses for athletes and fans in a bold, tech-savvy wearable.