TrafficGuard stories
TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.
PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.
Traffic Guard says Australian businesses must be serious about tackling ad fraud, with the number of attacks predicted to triple this year.
Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.
Joshua Lowcock appointed non-executive chairman of TrafficGuard as ad fraud is set to triple in Australia. #Adveritas #TrafficGuard #appointment.
TrafficGuard appoints Elie Shuggi as Chief Product Officer to scale product offerings and support global growth against rampant ad fraud.