IT Brief US - Technology news for CIOs & IT decision-makers

Workflow Automation stories - Page 4

Workflow automation refers to designing, streamlining, executing, and automating a series of tasks so that they can be easily spread among people and technologies to fit business needs.

It can involve and be a part of coding patterns, CRM, Artificial Intelligence, ERP software and a variety of other technological fields relating to enterprise digitisation.

Workflow Automation is essential in today's rapidly changing tech landscape. Its overall goal is to optimise and streamline processes to create better business outcomes.
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SoloTruth launches asset platform to tackle ghost assets

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SoloTruth and Axon Ivy roll out an asset management platform that uses RFID, GPS and inspections to curb ghost assets and errors.
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Newo appoints Jason Luo as Chief Executive Officer

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Newo names Jason Luo Chief Executive Officer after USD $25 million funding round as it targets small businesses missing inbound calls.
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Protegrity hires 10-plus AI & data protection experts

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Protegrity bolsters AI security push with more than 10 senior hires across engineering, product and machine learning as data protection demand grows.
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OpenX appoints new product chief as it expands curation

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OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.
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Innovid launches Hypermode for faster social ad execution

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Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.
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Sage adds AI tools for Intacct roll-outs & advisory

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Sage and PwC have launched AI-driven tools to speed Sage Intacct deployment and help accounting firms automate advisory work.
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Snowflake expands AI tools for business users & developers

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Snowflake broadens AI platform with new business-user agents and developer tools to move corporate projects from pilots into everyday workflows.
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Exclusive: Grafana Lab's Jen Villa on targeting the AI observability gap

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Grafana Labs unveils new AI observability and CLI tools as enterprises grapple with monitoring and controlling production AI systems at GrafanaCON 2026.
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Hyland launches AI tools for finance, SAP & education

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Hyland embeds AI into finance, SAP and student workflows as it upgrades Content Innovation Cloud for regulated enterprise processes.
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World launches upgraded ID for apps, AI & business

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World expands upgraded proof-of-human system into apps, meetings and AI workflows as Tinder, Zoom and Docusign join new partnerships.
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Broadridge takes stake in CENTRL for AI due diligence

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Broadridge buys minority stake in CENTRL as AI partnership targets due diligence and RFP workflows for asset managers and retirement firms.
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SAP unveils agentic AI tools for manufacturing supply

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SAP rolls out agentic AI for factories, linking planning, production and logistics as it showcases live demonstrations at Hannover Messe 2026.
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Conductor launches AgentStack for AI search visibility

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Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.
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American Express to acquire Hyper in AI expense push

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American Express acquires Hyper to bolster AI-powered expense tools for business customers as it expands commercial services automation.
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Coral raises USD $12.5 million to automate healthcare admin

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Coral lands USD $12.5 million seed backing to expand AI tools that speed up referrals, prior authorisations and intake for US specialists.
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Adobe expands AI partner network for customer experience

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Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
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Adobe unveils CX Enterprise Coworker for AI workflows

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Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
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Adobe adds brand intelligence to GenStudio marketing tools

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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
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Adobe launches CX Enterprise to unify AI customer workflows

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Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
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Treasure AI launches agentic platform for marketers

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Treasure AI has launched an agentic platform that enables marketing teams to automate customer engagement and campaign execution in real time.