AI & data breaches drive rise in sextortion scams

Sextortion scams are increasingly threatening due to the involvement of artificial intelligence and data breaches, with New Zealand witnessing a 137% rise in such incidents in 2025.

A recent analysis conducted by Avast, a company specialising in digital security and privacy, highlights that the increase in sextortion scams is a global concern, with countries such as the US, the UK, and Australia also experiencing significant rises. Specifically, the US saw a 137% increase, while the UK and Australia experienced rises of 49% and 34% respectively.

The analysis by Avast further identifies the top ten countries most susceptible to these scams over the past year.

These countries include Japan, Singapore, Hong Kong, South Africa, Italy, Australia, the UAE, the UK, Switzerland, and the Czech Republic.

The sophistication of these scams is largely attributed to advancements in AI and the availability of personal data from recent large-scale data breaches. Scammers are now employing AI to create 'deepfake' images by superimposing a victim's face onto another body, accompanied by threatening messages.

Michal Salat, Threat Intelligence Director for Avast, explains: "Our analysis reveals that sextortion victims frequently receive threatening messages claiming access to their private videos and images."

"These scams are made even more convincing with the use of stolen passwords from past data breaches, lending an alarming sense of credibility."

Sala further advises, "Fear of exposure, especially when personal details appear accurate, often pressures victims into complying with ransom demands."

"However, we strongly advise against engaging with these scammers, no matter how real the threats may seem."

A particularly invasive technique involves the use of Google Maps, which allows cybercriminals to create more personalised threats.

This method utilises information available on the Dark Web, enabling scammers to craft targeted emails that include fabricated footage and unsettling information about the victim's real home.

Experts at Avast have identified over 15,000 unique Bitcoin wallets associated with scams involving Google Maps, indicating that the scale of these operations could be vast.

Avast stresses the necessity of taking proactive measures to protect against sextortion scams.

These include not engaging with or responding to ransom demands, reporting such crimes to appropriate cybercrime units, using a reputable password manager, enabling multi-factor authentication, and employing dark web monitoring services to detect when personal data is compromised.

The urgency for public awareness is underscored as these scams evolve. Staying informed and vigilant remains crucial in combatting the ongoing threats associated with sextortion scams, as emphasised by cybersecurity experts.