Dovetail has announced the return of its Insight Out conference in 2025, featuring a range of discussions on user research, artificial intelligence, and product innovation.
The Insight Out conference, now in its second year, targets customer-centric product teams and will host speakers from leading companies such as Microsoft AI, Atlassian, and OpenAI, who will discuss emerging trends in product design, research, and customer experience.
The event is scheduled to take place on April 23-24, 2025, at Fort Mason in San Francisco, accommodating 1,000 in-person attendees while offering online participation to over 20,000 individuals globally. Discussions will revolve around AI advancements, design and research automation, and the trajectory of customer-focused innovation.
This year's edition will highlight usability pioneer Dr. Jakob Nielsen, praised for his significant contributions to digital interface design. Nielsen will converse with Felix Lee, Co-founder and CEO of ADPList, regarding the intersection of human interaction and AI, the incorporation of user experience methodologies with AI, and the future landscape of usability.
The programme will introduce a multi-track agenda that targets professionals in customer experience, design, research, and product development. The first day includes workshops, interactive sessions, and opportunities to gain Dovetail certification. These sessions are crafted for all skill levels and will provide insight into current tools and technologies that are redefining organisational approaches to customer understanding.
On the second day, representatives from leading companies like Microsoft AI, Atlassian, and Chick-fil-A will present on pivotal trends affecting the future of product innovation with a customer-centric focus. Keynotes, panels, and debates will explore themes such as the AI revolution, the evolution of customer insights, and transformations in product craftsmanship.
The roster of confirmed speakers includes Jakob Nielsen, Ph.D., UX Tigers Founder; Jess Holbrook, Microsoft AI Head of UX Research; Sarah Karp, Atlassian Head of Design; Sara Caldwell, OpenAI Head of GTM Readiness; Khalia M. Braswell, Lead UX Researcher at Chick-fil-A; Kaleb Loosbrock, Instacart Staff Researcher; Felix Lee, Co-founder & CEO of ADPList; Jonathan Widawski, Maze Founder and CEO; Michael Fox, Co-Founder and CEO of Fable; Patrick Thompson, Clarify Co-CEO; Surbhi Rathore, Symbl Co-founder and CEO; Lacey Picazo, CEO of ZoCo Design; and Chris Abad, Host of the Pixelated Path and former Google Director of UX.
Benjamin Humphrey, CEO and Co-founder of Dovetail, expressed his excitement about the event, saying, "The tremendous success of last year's Insight Out confirmed the power of bringing together a community of UX leaders passionate about building products their customers love. For 2025, we're creating an even more immersive experience where our community can exchange ideas, share challenges, and learn how the world's best companies are using customer insights to drive product innovation in an era shaped by AI and shifting expectations."
Early bird tickets for the conference are currently available, and there are options for group discounts and reduced accommodation rates for those travelling to San Francisco for the event.
