Dreeze launches app revival platform with USD $33m

Dreeze has emerged from stealth with USD $33 million in seed funding led by Norwest and Bessemer Venture Partners.

It also launched its Application Revival platform in general availability for AWS, with an early access version for Microsoft Azure. The product is designed to restore full cloud applications, rather than recover data alone.

Dreeze was founded by Avi Raichel and brothers Ziv and Oded Kedem, the team behind Zerto, which was acquired by HPE, and Kashya, which was acquired by EMC. Formed in 2025, the company now has 70 employees across Israel and the United States.

Dreeze argues that many cloud recovery tools restore stored data but leave IT teams to rebuild infrastructure, configurations, identities, keys and other dependencies by hand. It calls this the "recovery scramble", where an application remains unusable even after the underlying data has been restored.

Its platform maps application dependencies, backs up related resources, automates recovery steps and lets customers test whether a full application can be restored. This includes recovering infrastructure, configuration and connections in the required order.

AWS is the first generally available environment for the product. Azure remains in early access.

One early customer highlighted the distinction between recovering data and restoring a working application.

"Our customers have moved production workloads into the public cloud, and most of them can back up that data without much trouble. Recovery is what worries them: getting a whole application running again, with every dependency in the right order," said Jeremy Miller, Founder and CEO of Coravant.

"Dreeze was built around that problem, which is why we wanted to work with them from the start," Miller said.

Recovery focus

Dreeze is entering a market where cyber attacks, operational outages and growing cloud complexity have increased scrutiny of recovery planning. It is positioning the product around the idea that backup is only one part of business continuity for cloud-based systems.

Ziv Kedem, Co-Founder and Chief Executive Officer of Dreeze, said businesses need to assume that critical applications will fail at some point.

"Companies have spent years getting better at backing up data, but getting the data back doesn't mean the business is back," Kedem said.

"With cyber threats increasing and AI introducing new risks, enterprises need to assume that critical applications will go down. We started Dreeze because recovery needs to go further. Our goal is to make Application Revival the new standard, so companies know they have a proven path to bring their applications back when something goes wrong."

The round also included Claltech. Dreeze will use the capital to further develop the product and expand its sales and marketing teams.

Investor view

Investors backing the company pointed to the founders' long track record in data protection and recovery software. Zerto became known for disaster recovery and backup tools before its sale to HPE, while Kashya was acquired by EMC.

Dror Nahumi, General Partner at Norwest, said the founding team had spent years working on recovery problems.

"At Kashya, Zerto and now at Dreeze, Ziv, Oded and Avi have spent decades together building recovery technology that enterprises rely on. They know first-hand how the market needs to evolve," Nahumi said.

"As cloud environments grow more complex and the cost of downtime rises, enterprises need a better way to prepare for failure. Few teams understand the recovery problem as deeply as this one."

Dreeze said its software is built around four functions: mapping dependencies, storing backups in an immutable air-gapped vault, automating end-to-end recovery and validating recoverability through test runs. Its pitch is that a recovery plan should be created from a live environment before an outage takes place, rather than assembled in the middle of an incident.

The launch places Dreeze in a crowded infrastructure software market, but its message is tightly focused on application restoration in public cloud environments. With fresh funding and a founding team known for recovery software, the company is betting that customers will pay for tools that restore working applications rather than simply recover data.