Lusha launches AI-powered Sales Streaming for automated pipelines

Lusha has introduced a new sales intelligence category known as Sales Streaming, which aims to automate pipeline growth for B2B teams using GDPR-compliant, AI-powered lead intelligence.

Sales Streaming presents an alternative to manual prospecting by offering a continuous flow of real-time signals, verified data, and AI-curated conversations. This approach is designed to enable go-to-market teams to build sales pipelines more efficiently and with greater automation.

Sales Streaming explained

Yoni Tserruya, Lusha Co-Founder and Chief Executive Officer, explained the company's aim in clear terms.

"We're not just delivering data. We're connecting signals, layering AI, and automating relevance, so your best leads come to you. Just like Spotify knows what to stream next, Lusha streams your next best customer. It's prospecting without the playlist paralysis."

Lusha's platform features several key elements underpinning Sales Streaming. It incorporates compliance-first data accuracy, provides access to millions of verified global contacts, detects real-time signals to pick up on buying intent, and supports AI-powered playlists that surface relevant prospects automatically. The platform also includes automations for outreach which, according to the company, can reduce the time required to convert prospects into a pipeline by half.

Data and automation

Expanding on the technology behind the platform, Tserruya said,

"Lusha's AI analyzes millions of intent signals and user patterns to deliver hyper-relevant prospect recommendations and automate outreach, enrichment, and prioritization."

The AI operates by examining real-time data and interaction patterns, curating each sales team's prospect list dynamically instead of relying on static databases. As a result, Lusha contends that organisations can receive continuous recommendations for the most relevant prospects.

Compliance with regulations

As data privacy continues to be a priority in enterprise technology procurement, Lusha confirms that its platform adheres to major regulatory requirements.

"Yes. Lusha is GDPR and CCPA compliant and certified under ISO 27001 and 27701. Privacy and compliance are foundational to our platform,"

the company stated in response to questions regarding regulatory standards.

Comparisons to other platforms

In response to questions about differentiation from other sales intelligence offerings such as ZoomInfo or Apollo, the company outlined its approach.

"Lusha combines the most accurate global data with real-time AI signals and full automation. Unlike static databases, Lusha delivers live 'Sales Playlists' that continuously update based on what's working for you."

Continuous pipeline generation

The Sales Streaming model responds to changing buyer behaviours, particularly the trend of B2B buyers using generative AI tools to begin their purchasing processes. Lusha states that its integration with AI-driven workflows positions its customers to appear more visibly and effectively in real-time generative search scenarios.

According to the company, the new category of Sales Streaming delivers a feed of relevant leads by combining compliant, accurate data with AI-curated signals and automations to bring the best opportunities to sales teams without manual intervention.

Lusha has reported growth in its user base, with more than 1.5 million professionals now using its B2B sales intelligence platform, and its adoption extending to sales organisations globally.