Seismic outlines vision for trusted, tailored AI in enablement teams
Seismic has outlined its perspective on the future of artificial intelligence (AI) in enablement, focusing on how technology is shaping the work of revenue-generating teams across various sectors.
With the rapid adoption of AI within technology infrastructures, Seismic is concentrating on how its platform can support customers in adjusting to, and confidently embracing, emerging technologies in their operations. The company reports that revenue teams using AI are 83% more likely to report revenue growth compared to 66% of teams that do not utilise AI.
Seismic's approach
Krish Mantripragada, Chief Product Officer at Seismic, discussed the impact of AI on revenue teams, stating that AI is altering how teams develop strategy, interact with customers, and inform leadership decisions. He emphasised that, for AI to fulfil its potential, several requirements must be met.
"AI isn't just a new tool in the enablement stack - it's reshaping how revenue teams operate at every level," said Krish Mantripragada, Chief Product Officer, Seismic. "We see a future where enablers spend more time driving strategy, reps spend more time with customers, and leaders gain the clarity they need to guide their teams. By grounding our platform in trust, interoperability, and a purpose-built design for enablement, we're ensuring that Seismic customers can embrace this future with confidence."
Seismic has highlighted three foundational dimensions for its AI approach. The first is the need for AI solutions to be trusted and compliant, ensuring safety, security, and reliability for both businesses and their clients. The second dimension involves seamless integration across multiple enterprise workflows, reducing disruptions and avoiding the creation of silos. Finally, Seismic believes AI applications should be contextually tailored to the specific needs of different markets and industries to ensure meaningful outcomes.
Mantripragada said these principles are central to Seismic's strategy: trusted and compliant AI, interoperable by design, and tailored to the user's context. "When these conditions are met, AI has the potential to transform how organisations operate and compete, not just in theory, but in practice," he noted.
Purpose-built design
Seismic has invested in developing AI capabilities suited to the enablement sector. Its Enablement Cloud is designed to support the creation of playbooks and training materials, as well as AI-powered role-play agents that assist sales representatives in customer conversation training at scale. Seismic also plans to introduce new agentic AI capabilities, seeking to expand the functionality of its platform in the coming months.
Interoperability and AI security
The company has built its platform to work in tandem with a wide range of third-party systems. By adopting standards such as MCP and A2A, and embedding its Aura AI tools into widely used applications including Slack, Teams, PowerPoint, and Salesforce, Seismic aims to provide accessibility for users across different digital environments.
Addressing compliance and trust, Seismic has obtained ISO 42001 certification, which marks its commitment to responsible AI implementation, even in highly regulated industries like financial services.
Customer feedback
Seismic's approach has been received positively by clients. Mark Dodds, Chief Revenue Officer at Elastic, commented on the impact of the company's technology, stating:
"At Elastic, we know AI should reduce friction and accelerate outcomes, not replace people. With Seismic, our teams are empowered to move faster with less effort while building more customer trust. Seismic's vision for trusted, interoperable AI aligns with how we see the selling future, with powerful technology doing the heavy lifting in the background so that people can focus on outcomes."
Seismic's recent announcements and strategic investments indicate its intentions to further refine and expand its AI features over the coming period, concentrating on trusted adoption, broad interoperability, and designing tools specifically for the enablement sector.
