Veeam appoints Doriane Groene to lead Microsoft alliance in EMEA
Veeam has named Doriane Groene as Senior Director, Microsoft Alliance for EMEA, bringing renewed leadership focus to its collaboration with Microsoft and related technology partners across the region.
Doriane Groene joins Veeam's EMEA Alliance team with over two decades of technology experience. Her most recent role was at Intel, where she led the EMEA Microsoft Global Account Team. There, she directed projects that increased revenue via Azure Marketplace, established co-selling programmes, and supported digital transformation initiatives for enterprise clients.
Her professional background also includes roles at Imation and Philips Laser Magnetic Storage, contributing to her expertise in both enterprise technology and partner engagement. Her work throughout her career has covered intelligent edge solutions, Azure-based cloud offerings, and executing strategy driven by data.
Strategic environment
The appointment comes as cloud and artificial intelligence are expected to become central pillars for enterprises' business transformation agendas in 2026. Both Microsoft and its partners have publicly indicated an intention to prioritise these technologies, aiming to help organisations scale operations, improve efficiency, and strengthen business outcomes through digital services.
Veeam supports this trajectory, with offerings designed to enable organisations to manage, protect, and recover data securely across hybrid and cloud environments.
"Microsoft is a cornerstone of our strategic vision in EMEA. With Doriane's appointment, we're doubling down on our commitment to deepen this alliance and deliver transformative outcomes for our customers. Her leadership will be key as we expand our engagement across the Microsoft ecosystem and accelerate joint innovation in Cloud and AI,"
said Tim Pfaelzer, General Manager and Senior Vice President for EMEA at Veeam.
Alex de Haro, Senior Director for EMEA VCSP, Alliance and Global System Integrators at Veeam, commented, "We're thrilled to welcome Doriane to the EMEA alliance team. Her deep understanding of the Microsoft ecosystem, combined with her strategic mindset and collaborative spirit, will be instrumental in deepening our engagement with Microsoft across EMEA. With Doriane's leadership, we're poised to unlock new opportunities and accelerate joint success in the region."
New leadership remarks
Doriane Groene has stated her intentions to strengthen strategic outcomes through enhanced partnerships and technical collaboration. Speaking on her new role, she said, "I'm excited to join Veeam at such an important juncture for our Microsoft Alliance. Together, we can help organizations across EMEA to leverage the power of Cloud, Data Resilience and AI to drive innovation, enhance security, and achieve their business objectives. I look forward to working with our teams and partners to deliver impactful future-ready solutions."
Groene's academic background includes a Master of Science from CNAM, as well as executive education certificates from both HEC Paris and Imperial College. She has a stated focus on building strong relationships, mentoring high-performing teams, and helping to resolve complex problems using data-centric methods.
Industry context
The regional technology market has seen increased collaboration between data protection vendors and major cloud ecosystem partners as demand for resilient IT infrastructure grows. Many enterprise customers are now looking to partners who can provide secure, scalable, and intelligent protection for data spread across a variety of platforms, including SaaS, on-premises, and cloud-native environments. Digital transformation, particularly through AI and cloud adoption, remains a focal point for investment and capability expansion in EMEA's technology sector.
Veeam has stated that its strategy is to empower organisations to expand productivity, reduce costs, and accelerate business growth through robust data protection and resilience initiatives. The appointment of Groene is expected to see a sharper focus on alliance-building, joint technology initiatives, and engagement with enterprise and public sector organisations looking to leverage Microsoft technology in their digital strategies.
