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Tech Trailblazers Awards widens entries to scale-ups
Robotics

Tech Trailblazers Awards widens entries to scale-ups

Scale-ups can now compete for recognition and customer validation as the Tech Trailblazers Awards opens 2026 entries worldwide.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.

By Mark Tarre • 4 min read • 2 days ago
Avalara appoints Nikita Khatri to lead ANZ marketing
Software-as-a-Service

Avalara appoints Nikita Khatri to lead ANZ marketing

The appointment strengthens Avalara's push in Australia and New Zealand, where it is targeting more customers in retail, logistics and exports.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Search after SEO: Anna Harrison on staying visible in the AI era
Generative AI

Search after SEO: Anna Harrison on staying visible in the AI era

Businesses risk fading from AI answers unless they build structured pages, schema and discovery files that crawlers can easily read.

By Dr Anna Harrison • 7 min read • 5 days ago
Intuit adds B2B support to QuickBooks Shopify Connector
Digital Transformation

Intuit adds B2B support to QuickBooks Shopify Connector

Wholesale merchants can now cut manual reconciliation as Shopify B2B orders land in QuickBooks as invoices with payment sync.

By Karen Joy Bacudo • 4 min read • 5 days ago
Dun & Bradstreet puts business graph into Amazon Quick
Software-as-a-Service

Dun & Bradstreet puts business graph into Amazon Quick

Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.

By Mark Tarre • 3 min read • Last week
Swisslog Healthcare names Christina Liebman Marketing Chief
Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last week
Adobe launches tool to track brand visibility in AI
Software-as-a-Service

Adobe launches tool to track brand visibility in AI

Brands risk being overlooked in AI-led search as Adobe adds a tool that shows where they are mentioned and how rivals fare.

By Sean Mitchell • 4 min read • Last week
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last week
Orderfox AI spots missing CHIRON machine tool buyers
Customer Relationship Management

Orderfox AI spots missing CHIRON machine tool buyers

More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.

By Sean Mitchell • 4 min read • Last week
Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • This month
Sitecore buys Scrunch to boost AI search visibility
Customer Experience

Sitecore buys Scrunch to boost AI search visibility

Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.

By Joseph Gabriel Lagonsin • 5 min read • This month
The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • This month
Dreamdata names Dave Kellogg to board, launches hub
Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

B2B Marketing stories

Magic launches postcode buyer density tool for B2B
Marketing Technologies

Magic launches postcode buyer density tool for B2B

Trials cut media wastage by up to 30% as the postcode-level analysis helps B2B marketers focus spend on higher-value buyers.

By Regine Laguilles • 3 min read • Last week