B2B Marketing stories - Page 2

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

Gallagher Security marketing director Melissa Vidakovic has been named to SIA's 2026 Women in Security Forum Power 100 list.

B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.

Women say the future of work must prioritise flexibility, parental support, pay equity, health policies and real power in decisions.

In a fatigued legal tech market, one marketing chief found that quiet empathy and mission, not louder features, turned clients into loyal advocates.

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

Deliberate AI adoption is transforming tech marketing and sales, with women leaders driving cultural shifts that unlock new performance gains.

Chaotic UK and US marketing teams face burnout, longer sales cycles and missed deals as AI-era complexity fragments strategy and execution.

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

Meet The People launches MTP Intelligence, an AI platform unifying creative, media and commerce workflows for North American clients.

G2's 2026 Best Software Awards show buyer loyalties shifting fast, with 47% new top products and a major shake-up in global rankings.

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.

Highlight names Martin Saunders CEO as founder Richard Thomas becomes Chairman in leadership reshuffle to drive partner-led growth.

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.