B2B Marketing stories - Page 3

FOMO.ai has launched Hello Gordon, a voice-led AI interview tool that turns expert conversations into multi-format, search-ready content.

Blackpearl ARR surges 114pc to NZD $23.7m in record quarter, as data-led platform strategy puts NZD $30m target firmly in sight.

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Refer A Friend launches an app that pays people commissions for referring local trades and services, charging businesses only per completed job.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

TechDay marks two years of UK growth, with eight specialist tech news sites, 7,600 stories and rising visibility across major platforms.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.