B2B Marketing stories - Page 4
Fire on the Hill unveils GEO service to boost AI brand visibility
Tue, 29th Jul 2025
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digital transformation
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martech
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genai
Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.
StackAdapt launches IvyTM AI assistant to boost media buying
Thu, 10th Jul 2025
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martech
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personalisation
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cdp
StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Fri, 4th Jul 2025
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martech
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partner programmes
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cdp
Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.
Monday.com appoints Harris Beber as new Chief Marketing Officer
Wed, 18th Jun 2025
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partner programmes
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ai
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google
Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.
Adobe unveils Express for Ads to help small businesses create & track ads
Thu, 12th Jun 2025
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martech
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b2b marketing
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adtech
Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.
ROI·DNA expands globally with integrated AI marketing platforms
Wed, 4th Jun 2025
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
LinkedIn expands BrandLink, offers video ads with top creators
Fri, 2nd May 2025
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digital entertainment
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ai
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smb
LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.
B2B firms raise 2025 marketing budgets but KPIs stay flat
Tue, 22nd Apr 2025
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martech
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cdp
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ai
More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design
Mon, 24th Mar 2025
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
Adobe & Microsoft integrate AI agents for marketers
Wed, 19th Mar 2025
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uc
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cx
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martech
Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.
Deepfake threat looms for B2B marketing leaders, says report
Thu, 6th Feb 2025
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genai
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ai
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cybersecurity
A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.
Forrester predicts AI shifts for Asia-Pacific by 2025
Wed, 23rd Oct 2024
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private cloud
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digital transformation
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hyperscale
Forrester's report highlights that by 2025, 60% of APAC firms will adopt AI language models, with a shift towards private cloud strategies in Greater China.
TechDay's Editor interviews: What you need to know
Mon, 12th Feb 2024
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techday
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b2b marketing
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faq
TechDay outlines how its paid Editor interviews work, from booking and briefing to images, call-to-action links and a three-to-five-day turnaround.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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b2b marketing
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content creation
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Introducing Ultimate Guides, TechDay's new editorial features
Fri, 23rd Sep 2022
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hyperscale
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martech
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dc
TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.